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Podcast Interview with Melissa Kelly Hill of Twelve Five Cakery

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Is your cake business based in a small town? And, as a result,  are you experiencing problems making it work? Today, I'm very excited to introduce you to someone I have had the pleasure of teaching, who I am now very proud to call my friend, and who has, in my opinion,  a very distinctive artistic point of view. I'm delighted to be interviewing Melissa Kelly Hill today, from the Twelve-Five Cakery, in Hattiesburg, Mississippi. The purpose of Melissa's business is to make magic, and that's where she's headed! Listen in today, as I uncover her secret to running a successful cake business in a really small American town.

I asked Melissa to share her story today because she's amazing and incredibly inspirational! And although her bakery is based in a very small town (Hattiesburg has only 46 000 people in it), and she's still at the beginning of her journey of owning a shop-front, she's really making it work. In today's episode, she talks to us about what it took for her to finally leave her hectic bakery job, to start a business of her own. And she shares what she's been doing to create her flourishing, fancy, big-city cake business in a very small town in Mississippi. Tune in now, to find out more.

 

Show Highlights: 

  • How Twelve-Five Cakery came to be, and where it's at, currently.
  • How Melissa gained bakery experience before starting her own business.
  • Owing your own business is liberating, however, it can also be overwhelming.
  • Melissa had to teach herself how to bake from scratch.
  • After working so hard for so long, Melissa had to figure out who she really was.
  • Melissa found it very stressful to work from home.
  • Getting shut down by the Health Department. 
  • Melissa was following all the rules, except one- advertising on Facebook.
  • Running a team comes with a lot of responsibility, so that's why Melissa didn't want to start a retail bakery.
  • Melissa recently bought another cake studio from someone else in Hattiesburg.
  • Where Melissa's business is currently at.
  • Melissa feels as if she's still only operating at ten percent of her creative capability.
  • How Melissa gets past the small-town conservative price-points and tastes.
  • People are afraid that Melissa is too expensive. Dealing with that is her latest challenge.
  • The customer should not dictate what you sell.
  • It's not easy for a customer to order a custom cake.
  • Figuring out where to go with chocolate...

Links:

Twelve-Five Cakery - https://www.twelvefivecakery.com/ 

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The Business of Baking | Cake Business | Bakery | Small Business | Cake | Cupcakes

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