In today’s session, we’ll explore how video content can boost conversions on your website. Specifically, we’ll discuss how "How We Work With You" videos can build trust, establish authority, and address the five key questions potential customers often have before meeting your team for the first time.

We’ve also included a selection of top-notch examples, which you can check out via the YouTube upload or the links below!



This episode is best viewed on YouTube but is still audio-friendly.

00:00  Introduction.

02:32 The framework we will be following to help build trust.

08:21 The tried and tested script - “Don’t f*ck with the script” - Owen

13:58— Where would you use a video like this?

15:44 Key elements to note from the script and why they are important.

17:55  Where you can find the full script.

19:05 Example video: https://vimeo.com/237017393/1fcc040e64?



At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

Follow TPB for more:

-https://www.instagram.com/theprofessionalbuilder/

Get your business health audit + free resources (including website audit) here - 

https://www.theprofessionalbuilder.com

In today’s session, we’ll explore how video content can boost conversions on your website. Specifically, we’ll discuss how "How We Work With You" videos can build trust, establish authority, and address the five key questions potential customers often have before meeting your team for the first time.
We’ve also included a selection of top-notch examples, which you can check out via the YouTube upload or the links below!
 
This episode is best viewed on YouTube but is still audio-friendly.
00:00  Introduction.
02:32 The framework we will be following to help build trust.
08:21 The tried and tested script - “Don’t f*ck with the script” - Owen
13:58— Where would you use a video like this?
15:44 Key elements to note from the script and why they are important.
17:55  Where you can find the full script.
19:05 Example video: <a href="https://vimeo.com/237017393/1fcc040e64">https://vimeo.com/237017393/1fcc040e64?</a>
 
At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.
Follow TPB for more:
-<a href="https://www.instagram.com/theprofessionalbuilder/">https://www.instagram.com/theprofessionalbuilder/</a>
Get your business health audit + free resources (including website audit) here - 
<a href="https://www.theprofessionalbuilder.com">https://www.theprofessionalbuilder.com </a>

This is a podcast for residential building owners who want to fast track their results and create a systemised business that can free up their time, make more profit and get their team performing at the highest level. Your host, Marti Amos has been working with over 5000+ building companies globally over the last 17+ years helping them scale up the builder's ladder so they can run a predictable and profitable business. Tune in to hear from industry experts and learn proven step-by-step strategies that will help elevate you from builder to business owner and create true wealth for your building company

This is a podcast for residential building owners who want to fast track their results and create a systemised business that can free up their time, make more profit and get their team performing at the highest level. Your host, Marti Amos has been working with over 5000+ building companies globally over the last 17+ years helping them scale up the builder's ladder so they can run a predictable and profitable business. Tune in to hear from industry experts and learn proven step-by-step strategies that will help elevate you from builder to business owner and create true wealth for your building company

The Builders Ladder

Welcome to The Builders Ladder. This is a podcast for residential building owners who want to fast track their results and create a systemised business that can free up their time, make more profit and get their team performing at the highest level. Your host, Marti Amos has been working with over 5000+ building companies globally over the last 17+ years helping them scale up the builder's ladder so they can run a predictable and profitable business. Tune in to hear from industry experts and learn proven step-by-step strategies that will help elevate you from builder to business owner and create true wealth for your building company.

Welcome to The Builders Ladder. This is a podcast for residential building owners who want to fast track their results and create a systemised business that can free up their time, make more profit and get their team performing at the highest level. Your host, Marti Amos has been working with over 5000+ building companies globally over the last 17+ years helping them scale up the builder's ladder so they can run a predictable and profitable business. Tune in to hear from industry experts and learn proven step-by-step strategies that will help elevate you from builder to business owner and create true wealth for your building company.

The number one change you can make to your website to improve conversions and build trust | Creating a how we work video for your residential building company with Owen, Marti and Vinnie

Struggling to grow your building company without stretching your budget? In this episode, Owen and Vinnie break down a proven hiring roadmap designed to keep your construction business profitable. Discover the 3 levels of hires you need as your company scales, what to pay them to keep your business financially healthy, and how to avoid common hiring mistakes. Plus, get access to free, ready-to-use job descriptions to streamline your hiring process.

Highlights:
0:00 - Introduction
Why hiring right matters for sustainable growth and profitability.
1:39 - Key principles for hiring at each growth stage
How to strategically bring on the right people at the right time.
4:39 - Understanding the 3 hiring levels
Know the difference between entry-level hires, skilled specialists, and leadership roles to avoid over- or under-staffing.
10:07 - Level 1: Foundational hires
Who to bring on first to support basic operations and free up your time.
10:54 - Level 2: Filling skill gaps
Essential hires for low-fun, high-skill tasks that you don’t have time for, but are crucial for scaling.
16:29 - Level 3: Building a marketing team that delivers
Why marketing-focused hires are essential for consistent lead flow and business growth.
18:38 - Pay strategies that keep your hires productive and motivated
Competitive pay without overspending. Learn what top-performing builders pay their team members at each level.
20:32 - Avoid percentage-based compensation pitfalls
Why paying a percentage of P&L can backfire, and what to consider instead.
21:27 - Think packages, not just payslips
Discover how offering the right benefits can attract quality hires and reduce turnover.
25:03 - Free job descriptions for every role
Access downloadable job descriptions to kickstart your hiring process.





Subscribe to The Builder's Ladder Podcast for weekly, actionable insights tailored to help you grow a profitable construction business.



Follow TPB for more:

-https://www.instagram.com/theprofessionalbuilder/

Get your business health audit + free resources (including website audit) here - 

https://www.theprofessionalbuilder.com

Struggling to grow your building company without stretching your budget? In this episode, Owen and Vinnie break down a proven hiring roadmap designed to keep your construction business profitable. Discover the 3 levels of hires you need as your company scales, what to pay them to keep your business financially healthy, and how to avoid common hiring mistakes. Plus, get access to free, ready-to-use job descriptions to streamline your hiring process.
Highlights:
<ul>
<li aria-level="1">0:00 - Introduction Why hiring right matters for sustainable growth and profitability.</li>
<li aria-level="1">1:39 - Key principles for hiring at each growth stage How to strategically bring on the right people at the right time.</li>
<li aria-level="1">4:39 - Understanding the 3 hiring levels Know the difference between entry-level hires, skilled specialists, and leadership roles to avoid over- or under-staffing.</li>
<li aria-level="1">10:07 - Level 1: Foundational hires Who to bring on first to support basic operations and free up your time.</li>
<li aria-level="1">10:54 - Level 2: Filling skill gaps Essential hires for low-fun, high-skill tasks that you don’t have time for, but are crucial for scaling.</li>
<li aria-level="1">16:29 - Level 3: Building a marketing team that delivers Why marketing-focused hires are essential for consistent lead flow and business growth.</li>
<li aria-level="1">18:38 - Pay strategies that keep your hires productive and motivated Competitive pay without overspending. Learn what top-performing builders pay their team members at each level.</li>
<li aria-level="1">20:32 - Avoid percentage-based compensation pitfalls Why paying a percentage of P&amp;L can backfire, and what to consider instead.</li>
<li aria-level="1">21:27 - Think packages, not just payslips Discover how offering the right benefits can attract quality hires and reduce turnover.</li>
<li aria-level="1">25:03 - Free job descriptions for every role Access downloadable job descriptions to kickstart your hiring process.</li>
</ul>
 
Subscribe to The Builder's Ladder Podcast for weekly, actionable insights tailored to help you grow a profitable construction business.
 
Follow TPB for more:
-<a href="https://www.instagram.com/theprofessionalbuilder/">https://www.instagram.com/theprofessionalbuilder/</a>
Get your business health audit + free resources (including website audit) here - 
<a href="https://www.theprofessionalbuilder.com">https://www.theprofessionalbuilder.com </a>

Who to Hire and What to Pay to Keep Your Building Company Profitable

In this episode, Marti, Owen and Vinnie sit down and reflect on the TPB team catch-up and how it has helped improve TPB for members. Plus how doing this can improve members' businesses.



0:00 - Introduction

01:22  - Environment - change it to better yourself, your business, your growth

04:36 - Level up your identity as you grow your business

07:38 - Adapting your business to your team's profiles

11:08 - Aligning goals and team focus across all departments for a clear single vision

17:24 - Take yourself out of the business and plan your business





Subscribe to The Builder's Ladder Podcast for weekly, actionable insights tailored to help you grow a profitable construction business.



Follow TPB for more:

-https://www.instagram.com/theprofessionalbuilder/

Get your business health audit + free resources (including website audit) here - 

https://www.theprofessionalbuilder.com

In this episode, Marti, Owen and Vinnie sit down and reflect on the TPB team catch-up and how it has helped improve TPB for members. Plus how doing this can improve members' businesses.
 
0:00 - Introduction
01:22  - Environment - change it to better yourself, your business, your growth
04:36 - Level up your identity as you grow your business
07:38 - Adapting your business to your team's profiles
11:08 - Aligning goals and team focus across all departments for a clear single vision
17:24 - Take yourself out of the business and plan your business
 
Subscribe to The Builder's Ladder Podcast for weekly, actionable insights tailored to help you grow a profitable construction business.
 
Follow TPB for more:
-<a href="https://www.instagram.com/theprofessionalbuilder/">https://www.instagram.com/theprofessionalbuilder/</a>
Get your business health audit + free resources (including website audit) here - 
<a href="https://www.theprofessionalbuilder.com">https://www.theprofessionalbuilder.com </a>

5 Steps to Transform Your Building Business: Insights from TPB’s Leadership Training

As a business owner, it can be hard to see the problem when working in the business daily. Today Owen, the GM of TPB takes you through the steps he uses every 90 days to uncover issues, find solutions and motivate his staff in the same direction.



Today's free recourse: Rapid results worksheet



0:00 - Introduction

03:20 - Reflect a review from a personal and business perspective

07:15 - Revisit your goals 

09:32 - Rework the plan and break it down to rapid results

10:27 - Publish and repeat

12:42 - recap of every stage



At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.



Follow TPB for more:

-https://www.instagram.com/theprofessionalbuilder/

Get your business health audit + free resources (including website audit) here - 

https://www.theprofessionalbuilder.com

As a business owner, it can be hard to see the problem when working in the business daily. Today Owen, the GM of TPB takes you through the steps he uses every 90 days to uncover issues, find solutions and motivate his staff in the same direction.
 
Today's free recourse: Rapid results worksheet
 
0:00 - Introduction
03:20 - Reflect a review from a personal and business perspective
07:15 - Revisit your goals 
09:32 - Rework the plan and break it down to rapid results
10:27 - Publish and repeat
12:42 - recap of every stage
 
At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.
 
Follow TPB for more:
-<a href="https://www.instagram.com/theprofessionalbuilder/">https://www.instagram.com/theprofessionalbuilder/</a>
Get your business health audit + free resources (including website audit) here - 
<a href="https://www.theprofessionalbuilder.com">https://www.theprofessionalbuilder.com </a>

The number one change you can make to your website to improve conversions and build trust | Creating a how we work video for your residential building company with Owen, Marti and Vinnie

In 1 playlist(s)

The Builders Ladder

Social links

Follow podcast

Recent clips