In today’s session, we’ll explore how video content can boost conversions on your website. Specifically, we’ll discuss how "How We Work With You" videos can build trust, establish authority, and address the five key questions potential customers often have before meeting your team for the first time.

We’ve also included a selection of top-notch examples, which you can check out via the YouTube upload or the links below!



This episode is best viewed on YouTube but is still audio-friendly.

00:00  Introduction.

02:32 The framework we will be following to help build trust.

08:21 The tried and tested script - “Don’t f*ck with the script” - Owen

13:58— Where would you use a video like this?

15:44 Key elements to note from the script and why they are important.

17:55  Where you can find the full script.

19:05 Example video: https://vimeo.com/237017393/1fcc040e64?



At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

Follow TPB for more:

-https://www.instagram.com/theprofessionalbuilder/

Get your business health audit + free resources (including website audit) here - 

https://www.theprofessionalbuilder.com

In today’s session, we’ll explore how video content can boost conversions on your website. Specifically, we’ll discuss how "How We Work With You" videos can build trust, establish authority, and address the five key questions potential customers often have before meeting your team for the first time.
We’ve also included a selection of top-notch examples, which you can check out via the YouTube upload or the links below!
 
This episode is best viewed on YouTube but is still audio-friendly.
00:00  Introduction.
02:32 The framework we will be following to help build trust.
08:21 The tried and tested script - “Don’t f*ck with the script” - Owen
13:58— Where would you use a video like this?
15:44 Key elements to note from the script and why they are important.
17:55  Where you can find the full script.
19:05 Example video: <a href="https://vimeo.com/237017393/1fcc040e64">https://vimeo.com/237017393/1fcc040e64?</a>
 
At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.
Follow TPB for more:
-<a href="https://www.instagram.com/theprofessionalbuilder/">https://www.instagram.com/theprofessionalbuilder/</a>
Get your business health audit + free resources (including website audit) here - 
<a href="https://www.theprofessionalbuilder.com">https://www.theprofessionalbuilder.com </a>

This is a podcast for residential building owners who want to fast track their results and create a systemised business that can free up their time, make more profit and get their team performing at the highest level. Your host, Marti Amos has been working with over 5000+ building companies globally over the last 17+ years helping them scale up the builder's ladder so they can run a predictable and profitable business. Tune in to hear from industry experts and learn proven step-by-step strategies that will help elevate you from builder to business owner and create true wealth for your building company

This is a podcast for residential building owners who want to fast track their results and create a systemised business that can free up their time, make more profit and get their team performing at the highest level. Your host, Marti Amos has been working with over 5000+ building companies globally over the last 17+ years helping them scale up the builder's ladder so they can run a predictable and profitable business. Tune in to hear from industry experts and learn proven step-by-step strategies that will help elevate you from builder to business owner and create true wealth for your building company

The Builders Ladder

Welcome to The Builders Ladder. This is a podcast for residential building owners who want to fast track their results and create a systemised business that can free up their time, make more profit and get their team performing at the highest level. Your host, Marti Amos has been working with over 5000+ building companies globally over the last 17+ years helping them scale up the builder's ladder so they can run a predictable and profitable business. Tune in to hear from industry experts and learn proven step-by-step strategies that will help elevate you from builder to business owner and create true wealth for your building company.

Welcome to The Builders Ladder. This is a podcast for residential building owners who want to fast track their results and create a systemised business that can free up their time, make more profit and get their team performing at the highest level. Your host, Marti Amos has been working with over 5000+ building companies globally over the last 17+ years helping them scale up the builder's ladder so they can run a predictable and profitable business. Tune in to hear from industry experts and learn proven step-by-step strategies that will help elevate you from builder to business owner and create true wealth for your building company.

The number one change you can make to your website to improve conversions and build trust | Creating a how we work video for your residential building company with Owen, Marti and Vinnie

Running a construction business can be challenging, but with the right guidance, success is within reach. In this episode, we sit down with Marti Amos, founder of The Professional Builder, and David Baker, Director of Rapid QS, to explore Marti’s journey from overcoming financial hardship to building a thriving global enterprise.

Tune in as Marti shares valuable lessons learned along the way, including:
How to take a business from making millions but struggling with profit, to sustainable success with proven frameworks.
Key hires that can help free up your time and increase efficiency.
The importance of hiring a QS to improve your project management.
Navigating tough times and the strategies 
Tips for hiring top talent and fostering business growth.

2:38 Marti’s background and starting TPB

10:10 Transforming a business for profit with plug-and-play frameworks

17:04 The first crucial hire to buy back your time

20:16 Why hiring a QS is a game-changer

24:19 Marti's toughest challenges and how he overcame them

31:18 Growth at TPB and a secret hiring tip

37:00 Marti’s new book



At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

Follow TPB for more:

-https://www.instagram.com/theprofessionalbuilder/

Get your business health audit + free resources (including website audit) here - 

https://www.theprofessionalbuilder.com

Running a construction business can be challenging, but with the right guidance, success is within reach. In this episode, we sit down with Marti Amos, founder of The Professional Builder, and David Baker, Director of Rapid QS, to explore Marti’s journey from overcoming financial hardship to building a thriving global enterprise. Tune in as Marti shares valuable lessons learned along the way, including:
<ul>
<li aria-level="1">How to take a business from making millions but struggling with profit, to sustainable success with proven frameworks.</li>
<li aria-level="1">Key hires that can help free up your time and increase efficiency.</li>
<li aria-level="1">The importance of hiring a QS to improve your project management.</li>
<li aria-level="1">Navigating tough times and the strategies </li>
<li aria-level="1">Tips for hiring top talent and fostering business growth.</li>
</ul>
2:38 Marti’s background and starting TPB
10:10 Transforming a business for profit with plug-and-play frameworks
17:04 The first crucial hire to buy back your time
20:16 Why hiring a QS is a game-changer
24:19 Marti's toughest challenges and how he overcame them
31:18 Growth at TPB and a secret hiring tip
37:00 Marti’s new book
 
At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.
Follow TPB for more:
-<a href="https://www.instagram.com/theprofessionalbuilder/">https://www.instagram.com/theprofessionalbuilder/</a>
Get your business health audit + free resources (including website audit) here - 
<a href="https://www.theprofessionalbuilder.com">https://www.theprofessionalbuilder.com</a>

Episode Revist - The Profitable Way to Grow Your Construction Business (with David Baker of RapidQS)

New Zealand is seeing a 24% drop in building consents, leading to less work for many. However, not everyone is affected, and with the right approach, you can avoid competing on price and position yourself to thrive when the market rebounds.

In this solo episode, Owen shares 10 proven marketing strategies you can implement now to ensure your business stays ahead and grows, even in a contracting market.



00:00  Introduction.

03:39  10 Marketing Strategies that can help grow your business today

07:38 Key strategy 1, 3 streets wide flyer & door hangers

10:02 Key Strategy 2, site signs

 13:04 The 4 key questions and 5 primary concerns to consider when making your marketing machine

17:31 Key Strategy 3, your 24/7 sales rep

18:17 Key strategy 4, the 1% Referral program

At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.



Follow TPB for more:

-https://www.instagram.com/theprofessionalbuilder/

Get your business health audit + free resources (including website audit) here - 

https://www.theprofessionalbuilder.com

New Zealand is seeing a 24% drop in building consents, leading to less work for many. However, not everyone is affected, and with the right approach, you can avoid competing on price and position yourself to thrive when the market rebounds.
In this solo episode, Owen shares 10 proven marketing strategies you can implement now to ensure your business stays ahead and grows, even in a contracting market.
 
00:00  Introduction.
03:39  10 Marketing Strategies that can help grow your business today
07:38 Key strategy 1, 3 streets wide flyer &amp; door hangers
10:02 Key Strategy 2, site signs
 13:04 The 4 key questions and 5 primary concerns to consider when making your marketing machine
17:31 Key Strategy 3, your 24/7 sales rep
18:17 Key strategy 4, the 1% Referral program
At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips. 
Follow TPB for more:
-<a href="https://www.instagram.com/theprofessionalbuilder/">https://www.instagram.com/theprofessionalbuilder/</a>
Get your business health audit + free resources (including website audit) here - 
<a href="https://www.theprofessionalbuilder.com">https://www.theprofessionalbuilder.com </a>

Marketing machine master class | Prepare to grow your building business in a market with less work - Owen Chambers

In this episode, we sit down with Ricki Cotter, owner of Topline Carpenters in Tauranga, New Zealand. Ricki shares his journey through the highs and lows of business ownership, including a tough financial challenge that nearly ended his company. He explains how investing in a strong team culture, refining systems and processes, and a growth mindset helped him not only survive but thrive. 

00:00  Introduction.

04:38 Sticking to a vision of the type of people you want to attract

07:22 What happens when you get your team involved in the planning and ownership of a project

09:42 Learning to let go and allowing your staff to learn and grow

11:52 Rick’s background

19:27 Sales process for not competing on price

29:14 Topline’s software stack for operating a successful business

37:16 Systems and process and combining 5 into 1

42:20 Should you build your team or processes first?

48:26 Building a strong mindset throughout challenges

53:27  Juggling family and work while running a small business

57:14 Dealing with tricky times and levelling up regardless of the economic environment

At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

Download Ricki’s site notes form here: https://drive.google.com/drive/folders/10hmABuqfsZauOz5HBDfWP0Od3SyXc3wx

Follow TPB for more:

-https://www.instagram.com/theprofessionalbuilder/

Get your business health audit + free resources (including website audit) here - 

https://www.theprofessionalbuilder.com

In this episode, we sit down with Ricki Cotter, owner of Topline Carpenters in Tauranga, New Zealand. Ricki shares his journey through the highs and lows of business ownership, including a tough financial challenge that nearly ended his company. He explains how investing in a strong team culture, refining systems and processes, and a growth mindset helped him not only survive but thrive. 
00:00  Introduction.
04:38 Sticking to a vision of the type of people you want to attract
07:22 What happens when you get your team involved in the planning and ownership of a project
09:42 Learning to let go and allowing your staff to learn and grow
11:52 Rick’s background
19:27 Sales process for not competing on price
29:14 Topline’s software stack for operating a successful business
37:16 Systems and process and combining 5 into 1
42:20 Should you build your team or processes first?
48:26 Building a strong mindset throughout challenges
53:27  Juggling family and work while running a small business
57:14 Dealing with tricky times and levelling up regardless of the economic environment
At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips. Download Ricki’s site notes form here: <a href="https://drive.google.com/drive/folders/10hmABuqfsZauOz5HBDfWP0Od3SyXc3wx">https://drive.google.com/drive/folders/10hmABuqfsZauOz5HBDfWP0Od3SyXc3wx</a>
Follow TPB for more:
-<a href="https://www.instagram.com/theprofessionalbuilder/">https://www.instagram.com/theprofessionalbuilder/</a>
Get your business health audit + free resources (including website audit) here - 
<a href="https://www.theprofessionalbuilder.com">https://www.theprofessionalbuilder.com </a>

The number one change you can make to your website to improve conversions and build trust | Creating a how we work video for your residential building company with Owen, Marti and Vinnie

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