In today's 1:1 whiteboard session with Owen, General Manager of TPB and all-round legend of sales and marketing,e are handling typical objections you may see during the sales process. “Just send it to me in an email…”

By the end of this episode, you'll be equipped to audit both your sales process and your team to identify where you need to invest your time to make improvements. Plus, Owen shares three key strategies for identifying objections, helping you determine whether they’re genuine concerns or if there’s an issue with your proposal.

This episode is best viewed on YouTube but is still audio-friendly.

0:00 Introduction

 4:00 What are the objections? The psychology of sales

6:17 How to improve your sales process that removes objections improves your marketing and builds strength to your sales pipeline

10:00 Sales are like muscles, if you put the time in they will grow.

11:47 3 Key sales strategies to handle objections, pressure test, be uncomfortable and be the advisor

17:49 What to do if you still get an objection at the end of your sales process

21:48 3 key items to handling objections

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