After 26 years, Secret Recipe has a global and local footprint of 500 stores. We speak to 2nd generation Managing Director, Patrick Sim on their strategy for the next phase of growth, the challenges of the F&B industry and their monetisation plans.

After 26 years, Secret Recipe has a global and local footprint of 500 stores. We speak to 2nd generation Managing Director, Patrick Sim on their strategy for the next phase of growth, the challenges of the F&amp;B industry and their monetisation plans.

Sharper and stronger than a double espresso. The Morning Run stretches your mind and braces you for the business day. It's your fast track into work where you can hit the ground running. From 6am to 10am weekdays, the Morning Run brings you the biggest stories and must-listen-to interviews. Stay enlightened, make educated business and investment decisions.

The Breakfast Grille

Featuring the cream-of-the-crop as well as the controversial, the Breakfast Grille is the flagship show of BFM. Expect no-holds-barred interviews to get to the truth and into the minds of business leaders, policymakers and changemakers.

The Secret To Secret Recipe Staying Relevant 

Is artificial intelligence stuck in your cost structure and completely missing from your bottom line? Arya Bolurfrushan, Founder and CEO of The Applied AI Company (AAICO), joins The Breakfast Grille to break down exactly what enterprises are getting wrong about AI adoption.



We explore his firm’s $100 million war chest and aggressive private equity-style acquisition strategy, as well as why patching an AI agent into an existing legacy setup is a dangerous automation trap. Arya reveals how to properly design an AI-first process with strategic human placement rather than contorting your business around rigid code.



Finally, we dissect the unique mathematical vulnerability where a tiny 1% error rate compounds into an 11% operational crisis across multiple agents, and why AAICO is locked in a multi-million dollar race to chart all 2.7 million finite, regulated business processes on Earth.

Is artificial intelligence stuck in your cost structure and completely missing from your bottom line? Arya Bolurfrushan, Founder and CEO of The Applied AI Company (AAICO), joins The Breakfast Grille to break down exactly what enterprises are getting wrong about AI adoption.We explore his firm’s $100 million war chest and aggressive private equity-style acquisition strategy, as well as why patching an AI agent into an existing legacy setup is a dangerous automation trap. Arya reveals how to properly design an AI-first process with strategic human placement rather than contorting your business around rigid code.Finally, we dissect the unique mathematical vulnerability where a tiny 1% error rate compounds into an 11% operational crisis across multiple agents, and why AAICO is locked in a multi-million dollar race to chart all 2.7 million finite, regulated business processes on Earth.

AppliedAI: AI Is Everywhere Except Profits

Les' Copaque Production built one of Malaysia’s most recognisable animation franchises in Upin & Ipin. Now, the company is expanding beyond content, into education, F&B, and even a theme park, as it looks to evolve into a full-fledged IP-driven business. Datuk Burhanuddin Md Radzi its founder and managing director shares how he plans to fulfil his lifelong dreams.

Les' Copaque Production built one of Malaysia’s most recognisable animation franchises in Upin &amp; Ipin. Now, the company is expanding beyond content, into education, F&amp;B, and even a theme park, as it looks to evolve into a full-fledged IP-driven business. Datuk Burhanuddin Md Radzi its founder and managing director shares how he plans to fulfil his lifelong dreams.

Les’ Copaque: The Road to a Malaysian Disney?

IKEA has been part of the Malaysian retail landscape for 30 years and as consumers become more cost-conscious and e-commerce reshapes retail, it is evolving beyond its traditional megastore model. Malcolm Pruys, Country Retail Director of IKEA Malaysia discusses affordability, omnichannel retail and expansion for the IKEA experience in Malaysia.

IKEA has been part of the Malaysian retail landscape for 30 years and as consumers become more cost-conscious and e-commerce reshapes retail, it is evolving beyond its traditional megastore model. Malcolm Pruys, Country Retail Director of IKEA Malaysia discusses affordability, omnichannel retail and expansion for the IKEA experience in Malaysia.

The Secret To Secret Recipe Staying Relevant

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