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TCM Reaching A Brand New Audience

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Traditional Chinese Medicine has gone mainstream in the last few years, seen as complementary to western medicine. Is the challenge now attracting the millennial and Gen Z's? Aaron Boey, Group CEO of Eu Yan Sang International Ltd tells us their growth strategy and is omni channel marketing the solution.

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The Breakfast Grille

Featuring the cream-of-the-crop as well as the controversial, the Breakfast Grille is the flagship s 
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