Taiwanese semiconductor company Phison Electronics is small but mighty in the industry, with a significant market share in NAND flash controller IC design and storage solutions. But with its Malaysian-born CEO Datuk Pua Khein Seng facing potential imprisonment in a financial fraud case amid a global chip shortage affecting supply chain logistics, can Phison maintain its growth trajectory? We discuss the business strategy for Phison Electronics Corporation with Datuk Pua Khein Seng.

Image credit: Phison Electronics Corporation