L’Oreal is a centennial beauty brand that has become synonymous with its iconic tagline, Because You’re Worth It. It also carries brands such as Garnier, Kiehl’s, La Roche Posay, and YSL Beauty under its umbrella. Can it continue to hold on to its leading position in the Malaysian beauty market amid increased competition from regional and local brands? We speak to Tomas Hruska, CEO of L’Oreal Malaysia about the brand presence in the region.