Coursera is arguably the best known platform for massive open online courses (MOOCs) with over 142 million registered users worldwide and a catalogue of close to 7000 courses. The company went public in 2021 in the wake of the Covid-19 boom in the education technology sector, but has since seen its share price more than halve below its IPO. With generative A.I. at the cusp of transforming business and higher education, how is Coursera positioning itself to capitalise on this trend? We discuss these themes with Jeff Maggioncalda, Global CEO of Coursera.