The United Nations Global Compact (UNGC) is the world's largest corporate sustainability initiative, first set up in 2000 to galvanize private sector to prioritize the triple bottom line: people, planet and profits. Some 15,000 companies have signed up to date - however, just over 100 companies are Malaysian. Why has reception been so lacklustre? Faroze Nadar, Executive Director of the UN Global Compact Network for Malaysia & Brunei discusses efforts to convince Malaysian corporates that sustainability is the new imperative.