In the latest episode of The Boardroom Podcast, Iggy Odighizuwa sits down with Hector Santiesteban, a podcast production expert whoโs transforming how businesses leverage audio content.
Hector shares his fascinating journey from running a brick-and-mortar sales organization to becoming a powerhouse in podcast marketing.
Ever wonder why some podcasts soar while others fizzle? Hector argues that success hinges on understanding your audience and delivering real value. He discusses the evolution of podcasting, emphasizing the essential role of video content today.
With platforms like YouTube leading the charge in podcast discovery, Hector reveals how businesses can turn their podcasts into powerful marketing tools, generating trust and interest among potential clients.
He dives into the nitty-gritty of podcast production, from tech hurdles to finding the right talent. But hereโs the kicker: Hector believes that the true measure of success is not just downloads but actual business growth. Companies he works with often see reduced sales cycles and increased client engagement, thanks to the authentic conversations their podcasts foster.
Curious about what it takes to keep a podcast thriving long-term? Hector offers insights on batching content and setting a realistic release schedule, making it easier for busy entrepreneurs to stay consistent.
๐๐ฎ๐ง๐ ๐ข๐ง ๐ญ๐จ ๐ญ๐ก๐ ๐ง๐๐ฐ๐๐ฌ๐ญ ๐๐ฉ๐ข๐ฌ๐จ๐๐ ๐จ๐ ๐๐ก๐ ๐๐จ๐๐ซ๐๐ซ๐จ๐จ๐ฆ ๐๐จ๐๐๐๐ฌ๐ญ to hear more about Hectorโs approach to podcasting and how it can revolutionize your business strategy!
๐๐จ ๐ฌ๐๐ ๐ ๐ฅ๐ข๐ฏ๐ ๐๐๐ฆ๐จ ๐จ๐ ๐๐ก๐๐ซ๐ฅ๐ข๐ ๐๐ง๐ ๐ญ๐ก๐ ๐๐๐๐๐ฌ ๐๐ซ๐-๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐๐๐ช๐ฎ๐ข๐ฌ๐ข๐ญ๐ข๐จ๐ง ๐๐ฒ๐ฌ๐ญ๐๐ฆ ๐ ๐จ ๐ญ๐จ https://demo.ai-setters.com/charlie ย ย