In the latest episode of The Boardroom Podcast, Iggy Odighizuwa sits down with Hector Santiesteban, a podcast production expert who’s transforming how businesses leverage audio content.

Hector shares his fascinating journey from running a brick-and-mortar sales organization to becoming a powerhouse in podcast marketing.

Ever wonder why some podcasts soar while others fizzle? Hector argues that success hinges on understanding your audience and delivering real value. He discusses the evolution of podcasting, emphasizing the essential role of video content today.

With platforms like YouTube leading the charge in podcast discovery, Hector reveals how businesses can turn their podcasts into powerful marketing tools, generating trust and interest among potential clients.

He dives into the nitty-gritty of podcast production, from tech hurdles to finding the right talent. But here’s the kicker: Hector believes that the true measure of success is not just downloads but actual business growth. Companies he works with often see reduced sales cycles and increased client engagement, thanks to the authentic conversations their podcasts foster.

Curious about what it takes to keep a podcast thriving long-term? Hector offers insights on batching content and setting a realistic release schedule, making it easier for busy entrepreneurs to stay consistent.

𝐓𝐮𝐧𝐞 𝐢𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐰𝐞𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐓𝐡𝐞 𝐁𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 to hear more about Hector’s approach to podcasting and how it can revolutionize your business strategy!

𝐓𝐨 𝐬𝐞𝐞 𝐚 𝐥𝐢𝐯𝐞 𝐝𝐞𝐦𝐨 𝐨𝐟 𝐂𝐡𝐚𝐫𝐥𝐢𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐋𝐞𝐚𝐝𝐬 𝐏𝐫𝐞-𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 𝐠𝐨 𝐭𝐨 https://demo.ai-setters.com/charlie