It’s college acceptance season and many students are facing a decision: prestigious private universities versus cheaper public options. But if they’re looking at college as an investment in their future, there are some metrics worth considering.
Today on the Big Take podcast, personal finance reporters Paulina Cachero and Francesca Maglione join host Sarah Holder to dig into data on the return on investment at colleges and universities in the US. And given the ballooning price of higher education, they found that, based on financial ROI, prestige doesn’t always pay off.

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