The 2026 World Cup kicks off today in Mexico City. It’ll be the largest in FIFA’s history, spanning three host countries and 48 competing teams and is expected to generate between $11 and $13 billion.

But the tournament’s expansion comes at the expense of fans navigating a new dynamic pricing model and cities shouldering overhead costs. On today’s Big Take, host David Gura, Bloomberg’s Vanessa Perdomo and economist Andrew Zimbalist track who stands to profit the most from the people’s game.

Read more: The Hidden Cost of the Most Expensive World Cup Ever

Listen more: The "Americanization" of the World Cup - The Deal with Alex Rodriguez and Jason Kelly

We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer.

Hosted by David Gura; Produced by David Fox with help from Rachael Lewis-Krisky and Victor Swezey; Reported by Vanessa Perdomo; Edited by Aaron Edwards.

Fact-checking by Laura Newcombe and Rachael Lewis-Krisky; Engineering by Emma Munger.

Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

The 2026 World Cup kicks off today in Mexico City. It&rsquo;ll be the largest in FIFA&rsquo;s history, spanning three host countries and 48 competing teams and is expected to generate between $11 and $13 billion.
But the tournament&rsquo;s expansion comes at the expense of fans navigating a new dynamic pricing model and cities shouldering overhead costs. On today&rsquo;s Big Take, host David Gura, Bloomberg&rsquo;s Vanessa Perdomo and economist Andrew Zimbalist track who stands to profit the most from the people&rsquo;s game.
Read more:&nbsp;<a href="https://www.bloomberg.com/news/articles/2026-06-04/the-hidden-cost-of-the-most-expensive-world-cup-ever">The Hidden Cost of the Most Expensive World Cup Ever</a>
Listen more:&nbsp;<a href="http://swap.fm/l/T8OFulFuWTQ1c9F23l6h">The "Americanization" of the World Cup - The Deal with Alex Rodriguez and Jason Kelly</a>
We have a special Bloomberg subscription offer for podcast listeners at&nbsp;<a href="https://www.bloomberg.com/subscriptions/podcasts">Bloomberg.com/podcastoffer.</a>
Hosted by David Gura; Produced by David Fox with help from Rachael Lewis-Krisky and Victor Swezey; Reported by Vanessa Perdomo; Edited by Aaron Edwards.
Fact-checking by Laura Newcombe and Rachael Lewis-Krisky;&nbsp;Engineering by Emma Munger.
Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

The Most Profitable World Cup in History

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/07a19f67-46ac-404d-af88-b46601541802/transcript

The federal programming leading up to the United States’ 250th anniversary this weekend has ranged from the genteel (essay contests for grade-schoolers and a national push for volunteerism) to the MAGA-coded (a “Freedom Truck” convoy and a UFC cage fight on the White House lawn). The events are the product of rival planning committees – one created last year by the Trump administration, another by Congress a decade ago.

On today’s Big Take podcast, host Sarah Holder talks to Bloomberg Businessweek Senior Editor Laura Bliss about the funding battles and cronyism allegations that have dogged this year’s events – and how they echo earlier chapters of American history.

Read more: 
The Money and Influence Behind America’s Very MAGA 250th Birthday Party
Why the Great American State Fair Looks So Empty 

We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer.

Hosted by Sarah Holder; Produced by Rachael Lewis-Krisky; Reported by Laura Bliss; Edited by Jeffrey Grocott and Tracey Samuelson.

Fact-checking by David Fox; Engineering by Alex Sugiura.

Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

The federal programming leading up to the United States&rsquo; 250th anniversary this weekend has ranged from the genteel (essay contests for grade-schoolers and a national push for volunteerism) to the MAGA-coded (a &ldquo;Freedom Truck&rdquo; convoy and a UFC cage fight on the White House lawn). The events are the product of rival planning committees &ndash; one created last year by the Trump administration, another by Congress a decade ago.
On today&rsquo;s Big Take podcast, host Sarah Holder talks to Bloomberg Businessweek Senior Editor Laura Bliss about the funding battles and cronyism allegations that have dogged this year&rsquo;s events &ndash; and how they echo earlier chapters of American history.
Read more:&nbsp;
<ul>
<li><a href="https://www.bloomberg.com/news/features/2026-06-24/how-trump-s-freedom-250-beat-out-america250-to-throw-us-a-birthday-party">The Money and Influence Behind America&rsquo;s Very MAGA 250th Birthday Party</a></li>
<li><a href="https://www.bloomberg.com/news/articles/2026-07-02/why-trump-s-great-american-state-fair-in-washington-looks-so-empty?srnd=undefined">Why the Great American State Fair Looks So Empty</a>&nbsp;</li>
</ul>
We have a special Bloomberg subscription offer for podcast listeners at <a href="https://www.bloomberg.com/subscriptions/podcasts">Bloomberg.com/podcastoffer.</a>
Hosted by Sarah Holder; Produced by Rachael Lewis-Krisky; Reported by Laura Bliss; Edited by Jeffrey Grocott and Tracey Samuelson.
Fact-checking by David Fox; Engineering by Alex Sugiura.
Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

On USA’s 250th, Even the Party Planners Are Divided

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/234eda4b-1118-4c49-91a0-b47c00cd2adf/transcript

In just a few years, peptides have grown from fringe drugs popular with fitness buffs and ‘looksmaxxers’ to a billion-dollar black market. Now, with the prospect of regulation on the horizon, healthcare players and investors are racing to cash in.

On today’s Big Take podcast, Bloomberg reporters Amanda Mull and Madison Muller join host Sarah Holder to break down the peptide boom, the safety concerns surrounding it and how a friendly Trump administration could bring it into the mainstream.

Read more: Peptides Fuel a Multibillion-Dollar Startup Race

Hosted by Sarah Holder; Produced by Laura Newcombe, Victor Swezey; Reported by Amanda Mull, Madison Muller; Edited by Julia Weaver, Aaron Edwards.

Fact-checking by Julia Press; Engineering by Alex Sugiura.

Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

In just a few years, peptides have grown from fringe drugs popular with fitness buffs and &lsquo;looksmaxxers&rsquo; to a billion-dollar black market. Now, with the prospect of regulation on the horizon, healthcare players and investors are racing to cash in.
On today&rsquo;s Big Take podcast, Bloomberg reporters Amanda Mull and Madison Muller join host Sarah Holder to break down the peptide boom, the safety concerns surrounding it and how a friendly Trump administration could bring it into the mainstream.
Read more:&nbsp;<a href="https://www.bloomberg.com/features/2026-peptide-legalization-gold-rush/">Peptides Fuel a Multibillion-Dollar Startup Race</a>
Hosted by Sarah Holder; Produced by Laura Newcombe, Victor Swezey; Reported by Amanda Mull, Madison Muller; Edited by Julia Weaver, Aaron Edwards.
Fact-checking by Julia Press; Engineering by Alex Sugiura.
Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

The Underground Peptide Market Is Getting Ready to Go Mainstream

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/567a2cd1-0c1e-48fc-b1ad-b47b0163fb10/transcript

In the 2026 elections, artificial intelligence is the backdrop for just about everything.

The US and Anthropic reached a truce in recent days that lets the company roll out its powerful models to some users, the sort of on-the-fly decision-making that has candidates jockeying to shape how AI is regulated. Big AI companies are pouring money into 2026 state and federal races, dwarfing the cryptocurrency industry’s spending in 2024. And even as AI is fueling Americans’ anxiety about jobs and energy prices, it’s feeding them the ads and information that will shape their votes: According to one survey, 55% of US voters under the age of 45 are likely to use chatbots to learn about candidates and elections. 

On today’s Big Take podcast, Bloomberg’s Michael Shepard, a senior editor focusing on AI, joins David Gura to discuss what the first AI election means for our current moment.

We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer.

Hosted by David Gura; Produced by Rachael Lewis-Krisky; Reported by Michael Shepard; Edited by Jeffrey Grocott.

Fact-checking by Victor Swezey, Julia Press and David Fox; Engineering by Emma Munger.

Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

In the 2026 elections, artificial intelligence is the backdrop for just about everything.
The US and Anthropic reached a truce in recent days that lets the company roll out its powerful models to some users, the sort of on-the-fly decision-making that has candidates jockeying to shape how AI is regulated. Big AI companies are pouring money into 2026 state and federal races, dwarfing the cryptocurrency industry&rsquo;s spending in 2024. And even as AI is fueling Americans&rsquo; anxiety about jobs and energy prices, it&rsquo;s feeding them the ads and information that will shape their votes: According to <a href="bbg://news/stories/TH9KBUKIUPS3" data-cke-saved-href="bbg://news/stories/TH9KBUKIUPS3" data-web-url="https://www.bloomberg.com/news/features/2026-06-26/silicon-valley-money-drives-ai-s-growing-role-in-2026-us-elections" data-link-sanitized="true">one survey</a>, 55% of US voters under the age of 45 are likely to use chatbots to learn about candidates and elections.&nbsp;
On today&rsquo;s Big Take podcast, Bloomberg&rsquo;s Michael Shepard, a senior editor focusing on AI, joins David Gura to discuss what the first AI election means for our current moment.
We have a special Bloomberg subscription offer for podcast listeners at&nbsp;<a href="https://www.bloomberg.com/subscriptions/podcasts">Bloomberg.com/podcastoffer.</a>
Hosted by David Gura; Produced by Rachael Lewis-Krisky; Reported by Michael Shepard; Edited by Jeffrey Grocott.
Fact-checking by Victor Swezey, Julia Press and David Fox; Engineering by Emma Munger.
Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

‘Claude, How Should I Vote in 2026?’

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c93922b2-4086-45c9-ab1a-b47a013629f3/transcript

The Most Profitable World Cup in History

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