On today’s Big Take podcast, we trace the origin of Loro Piana’s $9,000 vicuña sweaters to the Andes mountains. Bloomberg’s Marcelo Rochabrun joins host Sarah Holder to unspool what it all means for the Indigenous communities that harvest the wool.

On today’s Big Take podcast, we trace the origin of Loro Piana’s $9,000 vicuña sweaters to the Andes mountains. Bloomberg’s Marcelo Rochabrun joins host Sarah Holder to unspool what it all means for the Indigenous communities that harvest the wool.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

The Vicuñas and the $9,000 Sweater

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ce4a3c54-fcf4-4043-91c1-b132015af470/transcript

A major factor that could limit hostilities in Iran and the Middle East is munitions — what weapons each side is using, and how quickly they might run out.

On today’s Big Take podcast, Sarah Holder talks to Bloomberg global defense editor Gerry Doyle and Bloomberg Economics defense lead Becca Wasser about how long the US and Iran can carry on missile and drone strikes, what happens next in the region and what opportunity cost the US could pay for picking this battle now.

Read more:
Iran’s Missile Math: $20,000 Drones Take on $4 Million Patriots
Ukraine Offers Help Downing Iran Drones in Exchange for Patriot Missiles

Hosted by Sarah Holder; Produced by Julia Press; Reported by Gerry Doyle and Becca Wasser (Bloomberg Economics); Edited by Jeffrey Grocott.

Fact-checking by David Fox and Rachael Lewis-Krisky; Engineering by Katie McMurran.

Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver; Executive Producer: Nicole Beemsterboer.

A major factor that could limit hostilities in Iran and the Middle East is munitions &mdash; what weapons each side is using, and how quickly they might run out.
On today&rsquo;s Big Take podcast, Sarah Holder talks to Bloomberg global defense editor Gerry Doyle and Bloomberg Economics defense lead Becca Wasser about how long the US and Iran can carry on missile and drone strikes, what happens next in the region and what opportunity cost the US could pay for picking this battle now.
Read more:
<ul>
<li aria-level="1"><a href="https://www.bloomberg.com/news/articles/2026-03-02/iran-strikes-missile-math-20-000-iranian-drones-take-on-4-million-patriots">Iran&rsquo;s Missile Math: $20,000 Drones Take on $4 Million Patriots</a></li>
<li aria-level="1"><a href="https://www.bloomberg.com/news/articles/2026-03-05/ukraine-offers-help-downing-iran-drones-in-exchange-for-patriots">Ukraine Offers Help Downing Iran Drones in Exchange for Patriot Missiles</a></li>
</ul>
Hosted by Sarah Holder; Produced by Julia Press; Reported by Gerry Doyle and Becca Wasser (Bloomberg Economics); Edited by Jeffrey Grocott.
Fact-checking by David Fox and Rachael Lewis-Krisky; Engineering by Katie McMurran.
Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver; Executive Producer: Nicole Beemsterboer.

Iran War Could Hinge on Who Runs Low on Munitions First

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6cf086f9-2669-4568-9de8-b4080163d4c1/transcript

President Donald Trump fired Kristi Noem from her role as head of the Department of Homeland Security on Thursday. One of the reasons for Noem’s removal involved her oversight of a $240 million DHS ad campaign, starring herself. 

On today’s Big Take podcast, Bloomberg investigative reporters Irene Casado Sanchez and Eric Fan join host Sarah Holder to reveal the inside story of that ad blitz — and the ties between people in Trump’s orbit and the companies that were given millions to spend on it. 

Read more: Noem Ad Blitz Benefits Media Firms Linked to Trump Campaigns

President Donald Trump fired Kristi Noem from her role as head of the Department of Homeland Security on Thursday. One of the reasons for Noem&rsquo;s removal involved her oversight of a $240 million DHS ad campaign, starring herself.&nbsp;
On today&rsquo;s Big Take podcast, Bloomberg investigative reporters Irene Casado Sanchez and Eric Fan join host Sarah Holder to reveal the inside story of that ad blitz &mdash; and the ties between people in Trump&rsquo;s orbit and the companies that were given millions to spend on it.&nbsp;
Read more:&nbsp;<a href="https://www.bloomberg.com/news/features/2026-03-06/noem-dhs-ad-blitz-benefits-firms-linked-to-trump-campaigns?srnd=homepage-americas">Noem Ad Blitz Benefits Media Firms Linked to Trump Campaigns</a>

The $240 Million Ad Campaign That Helped Get Kristi Noem Fired

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/02847daa-e256-4b02-9ad9-b40600111b7d/transcript

In Episode 5 of The Sixth Bureau, a series from The Big Take,a spy from China’s Ministry of State Security travels to an overseas meeting with a valuable source. He has no idea he is walking into a trap that the FBI has been setting up for months. 

The Sixth Bureau from Bloomberg News follows an MSS intelligence officer whose mission was to acquire the crown jewels of American aerospace companies. With aliases, blackmail and the occasional break-in, he targeted corporate giants. That is, until his sloppiness — and a cunning FBI sting — led to a stunning reversal: Xu Yanjun became the first Chinese intelligence officer ever convicted on American soil.

The Sixth Bureau is the story of superpowers, their secrets and how one Chinese spy got caught. Listen to Episodes 1 - 4 here.

In Episode 5 of&nbsp;The Sixth Bureau, a series from The Big Take, a spy from China&rsquo;s Ministry of State Security travels to an overseas meeting with a valuable source. He has no idea he is walking into a trap that the FBI has been setting up for months. The Sixth Bureau from Bloomberg News follows an MSS intelligence officer whose mission was to acquire the crown jewels of American aerospace companies. With aliases, blackmail and the occasional break-in, he targeted corporate giants. That is, until his sloppiness &mdash; and a cunning FBI sting &mdash; led to a stunning reversal: Xu Yanjun became the first Chinese intelligence officer ever convicted on American soil. The Sixth Bureau is the story of superpowers, their secrets and how one Chinese spy got caught. Listen to Episodes 1 - 4 <a href="https://www.bloomberg.com/features/the-sixth-bureau/">here</a>.

The Sixth Bureau Episode 5: One Way In, One Way Out 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a58414a8-ff6e-4d30-a4fd-b40600064822/transcript

The Vicuñas and the $9,000 Sweater

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