For a small business, going viral might sound like a good thing. But when a TikTok video turns a shop into an overnight success, that attention can come with major challenges. 

On today’s Big Take podcast, host Sarah Holder visits small business owners riding the wave of overnight success, and explores the economics of virality with Amanda Mull.

Read more: 
How Online Influencers Got Addicted to Swedish Candy
Amanda Mull’s “Buying Power” column

Bloomberg wants to hear from you! Help make shows like ours even better by taking the Bloomberg audience survey and have a coffee on Bloomberg for doing so.

Become a Bloomberg.com subscriber using our special intro offer at bloomberg.com/podcastoffer. You’ll get episodes of this podcast ad-free and unlock access to deep reporting, data and analysis from reporters around the world.

For a small business, going viral might sound like a good thing. But when a TikTok video turns a shop into an overnight success, that attention can come with major challenges. 
On today’s Big Take podcast, host Sarah Holder visits small business owners riding the wave of overnight success, and explores the economics of virality with Amanda Mull.
Read more: 
<ul>
<li aria-level="1"><a href="https://www.bloomberg.com/news/articles/2024-08-13/bubs-swedish-candy-obsession-on-tiktok-squeezes-global-supply-chain">How Online Influencers Got Addicted to Swedish Candy</a></li>
<li aria-level="1"><a href="https://www.bloomberg.com/authors/AW1_jD-e1dM/amanda-mull?sref=ndQeXqOs">Amanda Mull’s “Buying Power” column</a></li>
</ul>
Bloomberg wants to hear from you! Help make shows like ours even better by taking the Bloomberg <a href="https://bit.ly/4eIFhe5">audience survey</a> and have a coffee on Bloomberg for doing so.
Become a <a href="http://bloomberg.com/">Bloomberg.com</a> subscriber using our special intro offer at <a href="https://www.bloomberg.com/subscriptions/podcasts?utm_campaign=BigTakeDaily&amp;utm_medium=referral&amp;utm_source=Podcast">bloomberg.com/podcastoffer</a>. You’ll get episodes of this podcast ad-free and unlock access to deep reporting, data and analysis from reporters around the world.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

So Your Business Went Viral. Now What?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1f8c20b2-527d-4cfc-ba4e-b214012e58b3/transcript

Decades-long efforts to save Brazil’s Amazon have hit a brutal reality. Impoverished local communities often turn to agribusiness and other industries that drive deforestation. 

On today’s Big Take podcast, Bloomberg’s Brazil bureau chief Vanessa Dezem joins host Sarah Holder to talk through the link between poverty and deforestation and the country’s new efforts to save its rainforest by building up local economies.

Read more: The Amazon’s Relentless Poverty Cycle

Decades-long efforts to save Brazil’s Amazon have hit a brutal reality. Impoverished local communities often turn to agribusiness and other industries that drive deforestation. 
On today’s Big Take podcast, Bloomberg’s Brazil bureau chief Vanessa Dezem joins host Sarah Holder to talk through the link between poverty and deforestation and the country’s new efforts to save its rainforest by building up local economies.
Read more: <a href="https://www.bloomberg.com/features/2024-brazil-amazon-rainforest-protection-poverty/">The Amazon’s Relentless Poverty Cycle</a>

To Save the Amazon, Brazil Is Betting You Can’t Just Save the Trees

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/494681db-19d8-403c-aec5-b213014f1b9a/transcript

Bloomberg News and Morning Consult have spent the past year polling voters in the seven key swing states that could decide the election: Arizona, Georgia, Pennsylvania, Michigan, Nevada, North Carolina, and Wisconsin.

The results are in for the last poll before Election Day — and the race between Donald Trump and Kamala Harris could hardly be closer.

Senior editor Wendy Benjaminson leads Bloomberg’s polling coverage. She joins Big Take DC host Saleha Mohsin to unpack the state of the race and the economic concerns motivating these voters as November 5 approaches.

Read more: Two Weeks Out, Trump and Harris Are Locked in a Dead Heat

Bloomberg wants to hear from you! Help make shows like ours even better by taking the Bloomberg audience survey and have a coffee on Bloomberg for doing so.

Become a Bloomberg.com subscriber using our special intro offer at bloomberg.com/podcastoffer. You’ll get episodes of this podcast ad-free and unlock access to deep reporting, data and analysis from reporters around the world.

Bloomberg News and Morning Consult have spent the past year polling voters in the seven key swing states that could decide the election: Arizona, Georgia, Pennsylvania, Michigan, Nevada, North Carolina, and Wisconsin.
The results are in for the last poll before Election Day — and the race between Donald Trump and Kamala Harris could hardly be closer.
Senior editor Wendy Benjaminson leads Bloomberg’s polling coverage. She joins Big Take DC host Saleha Mohsin to unpack the state of the race and the economic concerns motivating these voters as November 5 approaches.
Read more: <a href="https://www.bloomberg.com/news/features/2024-10-23/new-poll-has-trump-harris-tied-in-key-states-just-12-days-to-election?srnd=undefined">Two Weeks Out, Trump and Harris Are Locked in a Dead Heat</a>
Bloomberg wants to hear from you! Help make shows like ours even better by taking the Bloomberg <a href="https://bit.ly/4eIFhe5">audience survey</a> and have a coffee on Bloomberg for doing so.
Become a <a href="http://bloomberg.com/">Bloomberg.com</a> subscriber using our special intro offer at <a href="http://www.bloomberg.com/podcastoffer?utm_medium=referral&amp;utm_source=Podcast&amp;utm_campaign=BigTakeDaily">bloomberg.com/podcastoffer</a>. You’ll get episodes of this podcast ad-free and unlock access to deep reporting, data and analysis from reporters around the world.

It’s Close. Very Close.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/59cd8530-d7c7-4ee7-96ff-b21201580e55/transcript

Started as a battery company in the 1990s in Shenzhen, BYD is now one of the best-selling EV brands in the world. Once mocked by Elon Musk, the company’s startling growth made it a global player and has sparked tariffs in the US and EU.

On today’s Big Take Asia Podcast, host K. Oanh Ha talks to Bloomberg’s Gabrielle Coppola and Danny Lee about the company’s aggressive expansion and what it means for the global auto market.

Read more: BYD Is Winning the Global Race to Make Cheaper EVs

Started as a battery company in the 1990s in Shenzhen, BYD is now one of the best-selling EV brands in the world. Once mocked by Elon Musk, the company’s startling growth made it a global player and has sparked tariffs in the US and EU.
On today’s Big Take Asia Podcast, host K. Oanh Ha talks to Bloomberg’s Gabrielle Coppola and Danny Lee about the company’s aggressive expansion and what it means for the global auto market.
Read more: <a href="https://www.bloomberg.com/news/features/2024-10-16/electric-car-brand-byd-leads-race-to-make-cheap-evs-despite-tariffs">BYD Is Winning the Global Race to Make Cheaper EVs</a>

How China’s BYD Became King of the Affordable EV

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6ff3054c-82c8-4d17-b602-b211014bea44/transcript

So Your Business Went Viral. Now What?

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