Divyendra Jadoun, known as “The Indian Deepfaker,” is having a pretty busy year. The 31-year-old has built a business around making deep fakes for politicians in India — campaign-style videos where candidates appear to address voters by name.

On today’s Big Take podcast, Bloomberg’s Bangalore-based AI reporter Saritha Rai and EU policy reporter Jillian Deutsch join host David Gura to explore the growing demand for these campaign deep fakes, concerns about disinformation, and the challenges of regulating the technology as India goes to the polls in the world’s biggest election.