Apple is at a turning point. It ascended from a scrappy tech underdog to the most valuable company in the world through selling devices like iPhones, Macs and Apple watches. But now, a significant portion of its revenue comes from digital services.

On today’s Big Take podcast, Bloomberg’s Austin Carr tells host Janet Paskin what this shift means for Apple’s appetite for risk, its battles with regulators in the US and Europe, and what that means for all of us.

Read more: How Apple Rules the World