In this episode, we talk to Lucy Brooks, founder/director of the Little Bird Public Relations ("PR") Firm. We discuss the role of PR in creating earned media placement and brand awareness for established brands as well as new emerging brands. We also talk about how to choose the right PR firm for your brand, as well as the issue of diversity and inclusiveness in an Influencer campaign. Lucy has almost 20 years of experience in PR and very candidly shares her insights and knowledge of the value of PR.