In this episode, we talk to Lucy Brooks, founder/director of the Little Bird Public Relations ("PR") Firm. We discuss the role of PR in creating earned media placement and brand awareness for established brands as well as new emerging brands. We also talk about how to choose the right PR firm for your brand, as well as the issue of diversity and inclusiveness in an Influencer campaign. Lucy has almost 20 years of experience in PR and very candidly shares her insights and knowledge of the value of PR.

<p>In this episode, we talk to Lucy Brooks, founder/director of the Little Bird Public Relations ("PR") Firm. We discuss the role of PR in creating earned media placement and brand awareness for established brands as well as new emerging brands. We also talk about how to choose the right PR firm for your brand, as well as the issue of diversity and inclusiveness in an Influencer campaign. Lucy has almost 20 years of experience in PR and very candidly shares her insights and knowledge of the value of PR.</p>

A podcast from two industry insiders on the business of Beauty and Fashion! Learn about what happens behind the scenes of the multi-billion dollar Beauty and Fashion Industries and virtues and pitfalls of the "Lipstick Economy". We'll be discussing everything from product development, business development and related commercial plus legal matters. Gain insights and hear interviews from Industry Leaders and Brand Founders!

<p>A podcast from two industry insiders on the business of Beauty and Fashion! Learn about what happens behind the scenes of the multi-billion dollar Beauty and Fashion Industries and virtues and pitfalls of the "Lipstick Economy". We'll be discussing everything from product development, business development and related commercial plus legal matters. Gain insights and hear interviews from Industry Leaders and Brand Founders!</p>

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