In this episode of The BagFather, hosts Marlon van der Meer and Jen Zemba welcome Ina Eldøy, founder of Norway’s BagID, a company reshaping the baggage handling experience through smart, reusable electronic bag tags. 

The conversation explores how BagID is challenging the status quo of traditional baggage handling by introducing digital solutions that improve tracking accuracy, streamline check-in processes, and reduce reliance on disposable paper tags. Drawing on her deep aviation background, Ina shares the story behind BagID’s founding, the operational gaps she set out to solve, and how the company has evolved into a technology disruptor within the airline industry.

This episode also covers:
• Challenges of lost luggage, limited tracking, and inefficient baggage workflows
• How reusable electronic bag tags support sustainability goals by cutting paper waste and promoting eco-conscious travel
• The growing shift toward software-driven infrastructure across airlines/airports
• Building strategic partnerships with airlines, airports, and regulatory bodies to enable large-scale adoption
• Staying ahead of rapid technological change while meeting evolving passenger expectations
• The importance of diversity in aviation and technology, and empowering more women and underrepresented groups to lead innovation

The episode highlights how collaboration, adaptability, and forward-thinking technology are transforming one of travel’s most overlooked touchpoints: the checked bag. As you listen, consider: How can smarter baggage solutions redefine the passenger journey from curb to carousel?

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