Welcome to a detailed account of the benefits, rationale and how-to instructions for the fabulous health regimen of cold water therapy. As you may know from watching my soon-viral YouTube video, I am big into his daily morning and evening chest freezer cold plunge regimen, for a variety of reasons detailed in the show. Cold exposure delivers an instant boost of mood elevating hormones into the brain, namely epinephrine and norepinephrine. It enhances blood circulation and oxygen delivery throughout the body, and delivers a potent anti-inflammatory effect. These are all hormetic benefits, meaning a brief, natural stressor that makes the body more efficient and resilient. Sauna exposure delivers similar hormetic benefits, as the body is challenged to work hard and cool back down or rewarm, in the case of a cold plunge to homeostasis.

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