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Morning Ag News, October 4, 2021: North Dakota Beef Commission focusing checkoff dollars on the next generation

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With beef demand at a 33-year high, the North Dakota Beef Commission is focusing beef checkoff dollars on educating the next generation of beef consumers. Consumer research reveals close to 80% of North Dakota consumers have a very positive attitude about beef and eat beef at least weekly, which trumps the national average of 64%. 

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