PR insiders Megan Taylor (SVP, Faulhaber Communications) and Rob Loschiavo (Partner, Pomp & Circumstance) return for PR 101, Part 2: the no-hedging, behind-the-curtain conversation on where PR and the creator economy really stand in 2026.

This week they get into the stuff most brands won't say out loud — why your relationship with a brand matters more than your follower count, how "different levels of access" can be built on purpose without making anyone feel like a second-class guest, and what earned media actually means today. Megan and Rob also break down how to launch a creator career from a standing start with a test-and-learn mindset, and why management agencies can quietly inflate your costs (and where they genuinely earn their keep).

Plus: an inside look at the Footy Fade studio they built for FanDuel Canada during the World Cup, the ROI shift from awareness to performance, and the one thing AI still can't touch — the human element that keeps this whole industry running.

If you want the honest version of how brands, creators, and PR really work in 2026, this is it.

In this episode:
(09:05) Have a relationship with the brand — why specificity beats "can I come to the party?"
(14:04) What earned media actually means today
(17:12) Different levels of access, on purpose — without a second-class baseline
(21:12) Starting from zero: the test-and-learn playbook for new creators
(26:25) Inside the Footy Fade studio for FanDuel Canada
(35:05) Are management agencies worth it? Where they add value vs. inflate cost
(38:39) The one thing AI can't replace

New here? Start with PR 101, Part 1. Follow the show so you don't miss what's next, and share this one with a creator or brand marketer who needs the honest version.

PR insiders Megan Taylor (SVP, Faulhaber Communications) and Rob Loschiavo&nbsp;(Partner, Pomp &amp; Circumstance) return for PR 101, Part 2: the no-hedging, behind-the-curtain conversation on where PR and the creator economy really stand in 2026.
This week they get into the stuff most brands won't say out loud &mdash; why your relationship with a brand matters more than your follower count, how "different levels of access" can be built on purpose without making anyone feel like a second-class guest, and what earned media actually means today. Megan and Rob also break down how to launch a creator career from a standing start with a test-and-learn mindset, and why management agencies can quietly inflate your costs (and where they genuinely earn their keep).
Plus: an inside look at the Footy Fade studio they built for FanDuel Canada during the World Cup, the ROI shift from awareness to performance, and the one thing AI still can't touch &mdash; the human element that keeps this whole industry running.
If you want the honest version of how brands, creators, and PR really work in 2026, this is it.
In this episode:
<ul>
<li>(09:05) Have a relationship with the brand &mdash; why specificity beats "can I come to the party?"</li>
<li>(14:04) What earned media actually means today</li>
<li>(17:12) Different levels of access, on purpose &mdash; without a second-class baseline</li>
<li>(21:12) Starting from zero: the test-and-learn playbook for new creators</li>
<li>(26:25) Inside the Footy Fade studio for FanDuel Canada</li>
<li>(35:05) Are management agencies worth it? Where they add value vs. inflate cost</li>
<li>(38:39) The one thing AI can't replace</li>
</ul>
New here? Start with PR 101, Part 1. Follow the show so you don't miss what's next, and share this one with a creator or brand marketer who needs the honest version.

That Digital Take uncovers the ever-evolving world of influencers—challenging the industry, harnessing its power, and exploring how it connects us all. Through the lens of pop culture and entertainment,Torri blends: Insider interviews with industry leaders, viral influencers/ creators, actors, and rising stars. Behind-the-scenes  storytelling from her own experience navigating the digital space. Actionable takeaways for listeners curious about how digital culture shapes careers, business, and society.

That Digital Take uncovers the ever-evolving world of influencers&mdash;challenging the industry, harnessing its power, and exploring how it connects us all. Through the lens of pop culture and entertainment,Torri blends: Insider interviews with industry leaders, viral influencers/ creators, actors, and rising stars. Behind-the-scenes &nbsp;storytelling from her own experience navigating the digital space. Actionable takeaways for listeners curious about how digital culture shapes careers, business, and society.

That Digital Take with Torri Webster

PR insiders Megan Taylor (SVP, Faulhaber Communications) and Rob Losciavo (Partner, Pomp & Circumstance) return for PR 101, Part 2 — the honest, behind-the-curtain take on PR and the creator economy in 2026.

Take #71 - PR 101, Part 2: Earned Media, Creator Careers & the Truth About the Guest List

Follower count vs. craft. The three things she looks for before hiring a creator. The contract and rights mistakes she sees over and over. And why brands will keep paying humans as AI-generated travel footage gets better.

Every travel brand is now expected to publish authentic creator content everywhere — social, paid, web, email, booking platforms, partner channels. Almost nobody built a content operation designed for that volume. CrowdRiff calls it the creator content supply chain problem.

Abby Yew, Head of Growth for Creators at CrowdRiff, joins That Digital Take to explain how they solved it: a network of more than 900 creators across Canada, the U.S., Australia and New Zealand who have completed over 12,000 creator-led shoots, built on ongoing relationships, fair pay, and perpetual usage rights included from day one. Creators aren't chasing invoices. Brands aren't re-licensing every time they reuse a shoot.

Drawing on more than twenty years in marketing, community and content, including leading marketing at Wattpad and YONDER, Abby breaks down the shift from being paid for your audience to being paid for your work — and what that means for anyone building a content operation right now.

In this episode:
Why content creation stopped being a creative function and became an operational one
The shift from paying for audience to paying for work
Whether follower count still matters
The three things Abby looks for before hiring a creator
The contract and usage rights mistakes brands make repeatedly
Why human creators hold their value as AI footage improves

Guest: Abby Yew, Head of Growth for Creators, CrowdRiff
LinkedIn: https://ca.linkedin.com/in/abby-yew
CrowdRiff Creators: https://crowdriff.com/creators/

Follower count vs. craft. The three things she looks for before hiring a creator. The contract and rights mistakes she sees over and over. And why brands will keep paying humans as AI-generated travel footage gets better.
Every travel brand is now expected to publish authentic creator content everywhere &mdash; social, paid, web, email, booking platforms, partner channels. Almost nobody built a content operation designed for that volume. CrowdRiff calls it the creator content supply chain problem.
Abby Yew, Head of Growth for Creators at CrowdRiff, joins That Digital Take to explain how they solved it: a network of more than 900 creators across Canada, the U.S., Australia and New Zealand who have completed over 12,000 creator-led shoots, built on ongoing relationships, fair pay, and perpetual usage rights included from day one. Creators aren't chasing invoices. Brands aren't re-licensing every time they reuse a shoot.
Drawing on more than twenty years in marketing, community and content, including leading marketing at Wattpad and YONDER, Abby breaks down the shift from being paid for your audience to being paid for your work &mdash; and what that means for anyone building a content operation right now.
In this episode:
<ul dir="ltr">
<li>Why content creation stopped being a creative function and became an operational one</li>
<li>The shift from paying for audience to paying for work</li>
<li>Whether follower count still matters</li>
<li>The three things Abby looks for before hiring a creator</li>
<li>The contract and usage rights mistakes brands make repeatedly</li>
<li>Why human creators hold their value as AI footage improves</li>
</ul>
Guest: Abby Yew, Head of Growth for Creators, CrowdRiff LinkedIn: <a href="https://ca.linkedin.com/in/abby-yew">https://ca.linkedin.com/in/abby-yew</a> CrowdRiff Creators: <a href="https://crowdriff.com/creators/">https://crowdriff.com/creators/</a>

Take #77 - Get Paid for Your Work, Not Your Audience: Abby Yew, CrowdRiff

Torri Webster goes inside the Ted Lasso Season 4 world premiere in Los Angeles with exclusive carpet interviews, plus a behind-the-scenes look at what covering a Hollywood premiere is really like.

This week on That Digital Take, Torri travels to LA with Apple TV+ for the world premiere of Ted Lasso Season 4, and this one's a hybrid episode.

First, exclusive conversations from the carpet with Hannah Waddingham (Rebecca Welton), Jeremy Swift (Higgins), and Juno Temple (Keeley Jones) about returning to the world of Ted Lasso, what fans can expect from the new season, and why the show keeps resonating around the globe. Torri also sits down with Canadian soccer icon Christine Sinclair to talk about her legendary career, the legacy she's built for the sport in Canada, and why Ted Lasso became such a cultural touchstone for soccer fans.

Then it's the solo half. Torri breaks down what covering a Hollywood premiere actually looks like from the inside: the 6 a.m. press day, the evening premiere, the after-party, the pressure of writing thoughtful questions when a celebrity has already answered hundreds that day, and a few Jason Sudeikis moments that never made it to social. Plus a catch-up on Osheaga, wedding planning, and that premiere look.

Ted Lasso Season 4 is now streaming on Apple TV+.

Follow That Digital Take with Torri Webster for weekly entertainment interviews, premiere coverage, and honest conversations about creator life.

Torri Webster goes inside the Ted Lasso Season 4 world premiere in Los Angeles with exclusive carpet interviews, plus a behind-the-scenes look at what covering a Hollywood premiere is really like.
This week on That Digital Take, Torri travels to LA with Apple TV+ for the world premiere of Ted Lasso Season 4, and this one's a hybrid episode.
First, exclusive conversations from the carpet with Hannah Waddingham (Rebecca Welton), Jeremy Swift (Higgins), and Juno Temple (Keeley Jones) about returning to the world of Ted Lasso, what fans can expect from the new season, and why the show keeps resonating around the globe. Torri also sits down with Canadian soccer icon Christine Sinclair to talk about her legendary career, the legacy she's built for the sport in Canada, and why Ted Lasso became such a cultural touchstone for soccer fans.
Then it's the solo half. Torri breaks down what covering a Hollywood premiere actually looks like from the inside: the 6 a.m. press day, the evening premiere, the after-party, the pressure of writing thoughtful questions when a celebrity has already answered hundreds that day, and a few Jason Sudeikis moments that never made it to social. Plus a catch-up on Osheaga, wedding planning, and that premiere look.
Ted Lasso Season 4 is now streaming on Apple TV+.
Follow That Digital Take with Torri Webster for weekly entertainment interviews, premiere coverage, and honest conversations about creator life.

Torri Webster heads to Los Angeles for the Ted Lasso Season 4 world premiere with exclusive carpet interviews with Hannah Waddingham, Jeremy Swift, and Juno Temple, plus a sit-down with Canadian soccer icon Christine Sinclair. Then Torri goes solo on what covering a Hollywood premiere is really like. Season 4 is streaming now on Apple TV+.

Take #76 - Ted Lasso S4 Premiere: Cast Interviews + Christine Sinclair

This week, psychiatrist Dr. Lesley Kirkpatrick joins That Digital Take to unpack why our brains won't switch off, and whether the same technology that helped create the problem can be part of the solution.

Dr. Lesley specializes in OCD, burnout, and Acceptance and Commitment Therapy, and is the founder of mindcomb, a psychiatry-led, audio-first wellness app built to support people between therapy appointments. She shares the story of building it, from spotting the gap in care to figuring out how a doctor becomes a tech founder, and where she draws the ethical line on what an app should never try to replace.

Then we get into the real stuff: how to tell actual burnout from a genuinely exhausting season, why anxiety gets louder the moment your head hits the pillow, why your brain insists on replaying a conversation from three days ago, and what OCD actually looks like versus the version people joke about online. Plus, a candid look at wellness culture, the pressure to journal, meditate, cold plunge and optimize your way to being "regulated," and whether we've turned healing into just another performance metric.

We close with a rapid-fire round covering AI as a therapist, the habit people swear helps anxiety but usually doesn't, and the free, unglamorous practice Dr. Lesley wishes more people would try.

This week, psychiatrist Dr. Lesley Kirkpatrick joins That Digital Take to unpack why our brains won't switch off, and whether the same technology that helped create the problem can be part of the solution.
Dr. Lesley specializes in OCD, burnout, and Acceptance and Commitment Therapy, and is the founder of mindcomb, a psychiatry-led, audio-first wellness app built to support people between therapy appointments. She shares the story of building it, from spotting the gap in care to figuring out how a doctor becomes a tech founder, and where she draws the ethical line on what an app should never try to replace.
Then we get into the real stuff: how to tell actual burnout from a genuinely exhausting season, why anxiety gets louder the moment your head hits the pillow, why your brain insists on replaying a conversation from three days ago, and what OCD actually looks like versus the version people joke about online. Plus, a candid look at wellness culture, the pressure to journal, meditate, cold plunge and optimize your way to being "regulated," and whether we've turned healing into just another performance metric.
We close with a rapid-fire round covering AI as a therapist, the habit people swear helps anxiety but usually doesn't, and the free, unglamorous practice Dr. Lesley wishes more people would try.

Psychiatrist and mindcomb founder Dr. Lesley Kirkpatrick on burnout, night-time anxiety, rumination, what OCD really is, and whether mental health apps and AI can genuinely help.

Take #71 - PR 101, Part 2: Earned Media, Creator Careers & the Truth About the Guest List

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