Sonia Kirkman is a successful businesswoman in a niche area covering a diverse range of golf related sectors, including golf retail and tournament merchandising, business analysis and management, and in transforming golf shops. How many of us have any understanding of the behind-the-scenes of retail golf shops? Today, we’re going to learn more.

Our guest today is Sonia Kirkman of Kirkman Sports and Transform Golf Shop Specialists. Sonia is a successful businesswoman in a niche area covering a diverse range of golf related sectors. Sonia has extensive experience in golf retail and tournament merchandising, in brand sales, in golf business analysis and management, and in transforming golf shops. In her time, she has noticed a lot of change in the model of golf shops and the way they are run.

She is also a very handy golfer and therefore understands the golfer’s perspective in all the areas in which she works.

We all like to dawdle around golf shops, getting delightfully lost in clothes and merchandise, but how many of us really have any idea of what’s going on behind the scenes? Today, we’re going to find out from someone who knows better than anyone – and have a look at golf’s dress code.

Links related to this episode:
Kirkman Sports: www.kirkmansports.com.au
Transform Golf Shop Specialists on Instagram:
https://www.instagram.com/transformgolfshopspecialists
Jamie Sadock: http://jamiesadock.com/about/jamie-sadock/
RetailNext: https://retailnext.net/why-retailnext
Retailtainment: Hot Stuff: Top 4 U.S. Summer Retail Trends Of 2024 | RetailNext
NGF article: The Business Case for Golf’s Dressing-Down - National Golf Foundation
Golf Monthly article: Is It Time To Abandon Golf Dress Codes Altogether? | Golf Monthly
Sonia’s charity- Australian Golf Foundation: www.australiangolffoundation.org.au