Brands, political parties, and businesses all want to know what you think. But what if you're not telling the truth? Cameron Fink, Ned Koh, and John Kessler, the founders of Aaru, believe the future of market research isn't polling humans—it's simulating them.

They may be onto something. The three friends founded Aaru as teenagers, and it has since grown into a billion-dollar AI startup. Cameron Fink and Ned Koh join Oz to explain how their platform uses thousands of AI-powered "digital twins" to predict everything from consumer behavior and elections to which musicians are poised to break out. They discuss why they believe traditional surveys fail and the ethical questions that come with building a machine designed to forecast the future.