Documentary director Ines Novacic spent five years following kidfluencers and their families to get the behind the scenes scoop on the industry. She joins Karah to discuss Born to Be Viral: The Real Lives of Kidfluencers, her six-part docuseries on these content creators. Karah and Ines explore the rise of kidfluencing as a modern path to generational wealth, how the business is changing and the potential psychological toll of growing up on camera.