AI is changing how ads are planned, targeted, and measured — far beyond just creating content or automating tasks. In this episode, we explore how AI is helping brands connect with people in smarter, more privacy-conscious ways, especially as the industry moves away from third-party cookies. From contextual advertising to campaign optimisation, we cover what’s working, what’s often overlooked, and where AI is taking the industry next with insights from Niall Hogan, General Manager for Asia Pacific at GumGum.