Talking About Marketing
Talking About Marketing
Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps…Social links:
Hope For Cynics - From Dostoevsky With Love
Welcome to this episode of Talking About Marketing, where we’re diving into some deep and sometimes challenging themes. First, in the Person segment, we find wisdom in Dostoevsky’s enduring quotes, unpacking how his views on self-awareness and authenticity resonate in our modern, often superficial…
36:39
Go With Your Gut - In Praise Of Instinct
In this episode of Talking About Marketing, Steve and David begin by diving into the concept of the "wild creature mind" from Steve Biddulph's latest book, unpacking how our instincts and body signals often guide us before our logical brain catches up. Moving into the Principles segment, they expl…
25:16
Fit For Market (And Life)
In this episode, Steve and David dive into the power of small habits and mindset shifts that boost both personal well-being and business growth. In the "Person" segment, they share the story behind Steve's fitness journey, emphasising how physical health influences mental resilience and the import…
35:50
Posturefest - Just What The Doctor Ordered
In this episode of "Talking About Marketing," titled "Posturefest - Just What The Doctor Ordered," Steve Davis and David Olney delve into the multifaceted concept of 'posture' in both professional and personal realms. They explore how adopting the right stance—whether it's trusting experts, asserti…
34:56
It's Time To Be Present And Leave Twitter
In this episode of Talking About Marketing, Steve Davis and David Olney take us on a journey through mindfulness, the art of leadership, crafting compelling marketing messages, and the enduring power of classic political campaign strategies. The Person segment delves into the importance of mindful…
37:34
Dealing With Daily Frustrations
In this episode of Talking About Marketing, Steve Davis and David Olney explore the critical factors shaping small business success in today's challenging landscape. They begin by discussing the importance of structured, meaningful conversations and how they can drive better customer engagement an…
36:23
Small Business, Big Habits: Insights from The Talking About Marketing Collection
In this unique round-up episode, we dive deep into the essence of our entire podcast series, extracting and examining the most impactful habits and routines that have surfaced in our discussions. This special edition is not just a recap—it's an accountability session for us and a treasure trove …
1:04:03
Let's Make A Date To Talk
In this episode of Talking About Marketing, Steve Davis and David Olney explore a range of topics that highlight the challenges and opportunities faced by small business owners in today's dynamic environment. The Person segment delves into the current economic instability and its impact on small b…
38:06
Always Look On The 80/20 Side Of Life
In this episode of Talking About Marketing, Steve Davis and David Olney delve into the power of communication, the efficiency of the 80/20 Principle, the pitfalls of relying on AI-generated content, and the allure of doom narratives. The Person segment explores the foundational aspects of effectiv…
38:41
The Big Potential Of Being Better Together
In this thought-provoking episode titled "The Big Potential of Being Better Together," we explore the profound impact of collaboration and collective effort across various facets of life, from personal relationships to professional environments. The episode weaves through different segments, each o…
34:41