Talking About Marketing
Talking About Marketing
Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps…Social links:
Surviving For The Sake Of Yourself And Your Business
Nicholas Christakis lectures behind blast doors in Kyiv, and his students are beaming. CS Lewis reminds us from 1939 that life has never actually been normal. Viktor Frankl offers three anchors that helped people survive the worst conditions imaginable. The message for small business owners carryin…
41:02
Marketing vs Spam: An Arms Race Of Idiocy
A former FBI agent reveals the three silent signals that tell people you are safe to trust, before you open your mouth. David tests them in real conversations this week, with results that surprised even him. A book about respect has a genuinely powerful idea at its centre. It also has a guest list…
45:22
Will You Have Fries With Your AI?
Mikhail Lermontov wrote a preface designed to stop skimmers in their tracks. Steve and David unpack why that trick works, and why most of us forget to use it. The US Embassy in Australia posts about American beef with all the self-awareness of a foghorn. A masterclass in knowing who your audience …
37:06
Emergence: Why You Do The Things You Do
Paul Taylor shows us why hardiness beats resilience every time, through four characteristics that separate the business owners who adapt and overcome from those who merely survive. Neuroscientist Gaurav Suri reveals why your brain works exactly like a colony of ants following pheromone trails, and…
43:18
May The Life Forces Be With You
Steve’s nostalgic trip down memory lane reveals something unexpected: wholesome content makes us more productive, while rage baiting turns workplaces toxic. Who knew golf electives and drama classes held such wisdom? Drew Eric Whitman’s cash izing principles prove you can judge a book by its terri…
40:35
Do You Solve Problems Fast Or Slow?
Mathematician David Bessis claims we need system three thinking, a super-slow mode where you refuse to give up on wrong intuitions until you understand why they misfired. David Olney pushes back, arguing this is just what proper slow thinking looks like when you give it the time it needs. The host…
38:19
Functioning With Less Effort
From Christopher Hitchens’ reflections on truth-telling to the paramedic’s competency cycle, discover why mastering basics creates mental space for what truly matters in both crisis situations and everyday business. Christopher Hitchens challenges us to speak simple truths without fear of conseque…
35:01
Avoiding The Echo Of Emptiness
Tim Ferriss explains why he’s become less disciplined over the past decade, and paradoxically, more effective. The secret lies in replacing willpower with systems that do the heavy lifting automatically. ChatGPT has a conversation with itself, and the result is rather like watching two estate agen…
32:41
What Do You Know, What Don't You Know, And What Do You Think?
Steve opens with a morbid but revealing question about eulogies, leading to Hunter S. Thompson’s brutal assessment of Richard Nixon and what our own legacies might reveal about how we’ve chosen to live. David shares an intelligence officer’s deceptively simple framework for clearer thinking: separ…
31:51
Can You Feel What I'm Thinking?
In Person, Leigh Anderson’s “The Paramedic Mindset” reveals why technical competence becomes the foundation for human connection, particularly when stakes are highest. His framework of physical, psychological, and social wellbeing offers a blueprint for anyone working under pressure. In Principles…
35:49