Talking About Marketing
Talking About Marketing
Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps…Social links:
When You Lose, Don’t Lose The Lesson
John C. Maxwell’s How to Get a Return on Failure lands on the TAM desk, and Steve and David put it through their own filter: the folksy bits, the genuinely useful bits, and the bits where a neuroanatomist and a business coach turn out to be saying the exact same thing. David reflects on the day he…
38:33
Working With Your Whole Brain Costs Peanuts
Jill Bolte Taylor survived a catastrophic stroke at 36 and came out the other side with something most neurologists never get: a lived understanding of what happens when half your brain goes offline. Steve and David unpack her “Whole Brain Living” framework and ask what it means for the small busin…
43:04
The Recession Response Episode
Steve whispers the word “recession” in a dark alley at the top of this episode. David laughs. Then they get serious. Consumer confidence in the US is currently at its lowest since records began in 1952, lower than during the Cuban Missile Crisis. That context shapes everything Steve and David unpac…
42:48
The Duty Of Australians In Business
In this episode, Steve Davis and David Olney take Lawson’s poem The Duty of Australians seriously, not as nostalgia, but as a working framework for building businesses that last. Alongside that, they wrestle with a 1985 book that predicted social media addiction decades before the first smartphone…
39:06
Surviving For The Sake Of Yourself And Your Business
Nicholas Christakis lectures behind blast doors in Kyiv, and his students are beaming. CS Lewis reminds us from 1939 that life has never actually been normal. Viktor Frankl offers three anchors that helped people survive the worst conditions imaginable. The message for small business owners carryin…
41:02
Marketing vs Spam: An Arms Race Of Idiocy
A former FBI agent reveals the three silent signals that tell people you are safe to trust, before you open your mouth. David tests them in real conversations this week, with results that surprised even him. A book about respect has a genuinely powerful idea at its centre. It also has a guest list…
45:22
Will You Have Fries With Your AI?
Mikhail Lermontov wrote a preface designed to stop skimmers in their tracks. Steve and David unpack why that trick works, and why most of us forget to use it. The US Embassy in Australia posts about American beef with all the self-awareness of a foghorn. A masterclass in knowing who your audience …
37:06
Emergence: Why You Do The Things You Do
Paul Taylor shows us why hardiness beats resilience every time, through four characteristics that separate the business owners who adapt and overcome from those who merely survive. Neuroscientist Gaurav Suri reveals why your brain works exactly like a colony of ants following pheromone trails, and…
43:18
May The Life Forces Be With You
Steve’s nostalgic trip down memory lane reveals something unexpected: wholesome content makes us more productive, while rage baiting turns workplaces toxic. Who knew golf electives and drama classes held such wisdom? Drew Eric Whitman’s cash izing principles prove you can judge a book by its terri…
40:35
Do You Solve Problems Fast Or Slow?
Mathematician David Bessis claims we need system three thinking, a super-slow mode where you refuse to give up on wrong intuitions until you understand why they misfired. David Olney pushes back, arguing this is just what proper slow thinking looks like when you give it the time it needs. The host…
38:19