As generative AI tools become the go-to shortcut for logos, taglines, and marketing campaigns, creatives warn that algorithm-driven branding harms artistic integrity and originality. But with businesses prioritising speed and cost-cutting, does the average consumer actually care if a design is AI-generated? So for today's Talkback Tuesday, we speak with Alexdrina Chong, artist, illustrator and creative director, on protecting the human soul and emotional resonance in art, as well as Brandon Lee, Co-Founder of Pandan Social, on commercial efficiency and how businesses can use AI without sacrificing brand authenticity.

Then, we ask you: Would you hire a designer or copywriter over just using AI?


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