Long Lines, Big Hype: Are You In or Out?

 

Khairul Aming’s much hyped restaurant Rembayung in Kampung Baru has been struggling with booking system crashes and scalpers snapping up reservations, so this week it switched to a new reservation system with Grab Dine Out to fix the problem. Meanwhile, fans of Ming Chun’s Gepuklah continue to line up for hours to get a plate of ayam gepuk. It makes you wonder how much pull influencer backed food businesses really have, and how far people are willing to go to try them. So we ask our listeners: When you see long lines and hype, does that interest you or turn you off? What influencer-led businesses have you given a shot?

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