9-23-25 7

7:35

Many business consultants say It isn’t wokeness or capitalism. It’s just misguided marketing which is a thing lately where marketing firms come along and convince brands to try and expand their appeal to “younger generations.”  This morning a look at the power of consumers in light of what happened to cracker barrel recently…. Th tn based company reversed its controversial rebranding efforts following a nationwide backlash.welcome  from utc’s college of business ryan Russell who teaches a class on consumer behavior.