How to AI: A former P&G Exec Goes "How To" with AI

Published Apr 2, 2025, 1:26 PM

Kevin Wenzel spent over 20 years as a brand VP at Procter & Gamble developing marketing and marketing initiatives for some of the biggest name brands in the world. In his final years he was asked to lead the training and integration of an AI system the company rolled out to move faster and smarter as they managed their brand portfolio. Inadvertently, P&G created one of the most well rounded thinkers on how to actually "use" AI to support research, teamwork and create ideas that test ideas faster than ever before. 

We go over all of that plus his take on what are his favorite tools to use.  

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