Innovative products can change our lives. We spoke to four brands (Evelyn & Bobbie, Crave, For Them and CuteCircuit) whose patented products grant us permission to choose ourselves - and not settle for products that don’t. But applying for a patent takes time and money - precious resources for emerging brands. In this Reflections episode, we take what we learned from these guests and form our own opinion. Are patents worth it? Is there a better way for brands to protect their IP? Join us.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

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