PATENTS | For Them: The first-ever Jockless Strap

Published Feb 18, 2025, 2:35 PM

Queer people have been using DIY techniques to present more fully as themselves since the first baby gay was born. Recently brands have started to build products safely, stylishly serving this need. For Them is *the most* innovative name in the game, offering two binding options with their Binder All Day and the Binder Max. They also debuted the first-ever Jockless Strap, a pouchless jockstrap, Trad Boxers that offer a pouch for packing, and underwear with a tucking channel. If that wasn’t enough, they also own queer-canon media company Autostraddle. Find out why its mission critical for them to be both product and media company, and how their membership community fuels - and - flourishes because of it. 

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