CuteCircuit was the first fashion company to create smart textile-based garments that create an emotional experience for their wearer. Like their Hug Shirt™ that can send people a hug, or The SoundShirt™ that allows deaf and hearing audiences to experience music and sports more intimately through transmitting sound into touch. Meet Francesca Rosella and learn how she brought these inventions to life and hear why she thinks it’s as important to trademark as it is to patent.  

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

CuteCircuit was the first fashion company to create smart textile-based garments that create an emotional experience for their wearer. Like their Hug Shirt&trade; that can send people a hug, or The SoundShirt&trade; that allows deaf and hearing audiences to experience music and sports more intimately through transmitting sound into touch. Meet Francesca Rosella and learn how she brought these inventions to life and hear why she thinks it&rsquo;s as important to trademark as it is to patent. &nbsp; Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

Meet the brands using style to preserve culture, serve community, honor identity – and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

Meet the brands using style to preserve culture, serve community, honor identity &ndash; and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

STYLE AS IDENTITY

Style As Identity

PATENTS | CuteCircuit: 2X ‘Best Inventions of The Year’ by Time Magazine

Although Sylwia Nazzal dreamt of one day launching her own brand, her first goal after graduating from Parsons Paris in 2023 was to gain in-house experience. However, no one would hire the Palestinian Jordanian, Arab designer, citing her as talented but too political. 


When they said no, she said yes. Sylwia moved home to Jordan and started Nazzal Studio, debuting her first hit-collection ‘What Should Have Been Home’, a dozen-piece ode to ancestors, honoring of resistance, and urge to reflect on the future. From hijab hoodies to camel shaped shoes, hear how Sylwia creates these heirlooms at first stitch and produces profound pieces placed in closets and museums alike.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

Although Sylwia Nazzal dreamt of one day launching her own brand, her first goal after graduating from Parsons Paris in 2023 was to gain in-house experience. However, no one would hire the Palestinian Jordanian, Arab designer, citing her as talented but too political.&nbsp;
 When they said no, she said yes. Sylwia moved home to Jordan and started Nazzal Studio, debuting her first hit-collection &lsquo;What Should Have Been Home&rsquo;, a dozen-piece ode to ancestors, honoring of resistance, and urge to reflect on the future. From hijab hoodies to camel shaped shoes, hear how Sylwia creates these heirlooms at first stitch and produces profound pieces placed in closets and museums alike. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

ANCESTRY | Nazzal Studio: “What Should Have Been Home” reflects on the future

If you’ve ever had a truckload of product catch fire just before it reaches its destination…then you can relate to UnoEth. If you haven’t experienced this feeling, tune into this episode to hear how Xiomara Rosa-Tedla and her dad Dagne Tedla made it through, with help from the strength of their partnerships and vendors.

Their father-daughter business UnoEth (one Ethiopia) offers signature, handcrafted leather bags, totes, backpacks and accessories by reaching back to their roots and partnering with Muzeyen Siraj and his team of artisans in Addis Ababa, Ethiopia. Find out how they started their brand by accident (read: friends and strangers alike were clamouring for these bags), what lessons Xiomara has learned through working with her Dad, and why building a business alongside trusted community like artisan-partner like Muzeyen Siraj will help you get through flames.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

If you&rsquo;ve ever had a truckload of product catch fire just before it reaches its destination&hellip;then you can relate to UnoEth. If you haven&rsquo;t experienced this feeling, tune into this episode to hear how Xiomara Rosa-Tedla and her dad Dagne Tedla made it through, with help from the strength of their partnerships and vendors. Their father-daughter business UnoEth (one Ethiopia) offers signature, handcrafted leather bags, totes, backpacks and accessories by reaching back to their roots and partnering with Muzeyen Siraj and his team of artisans in Addis Ababa, Ethiopia. Find out how they started their brand by accident (read: friends and strangers alike were clamouring for these bags), what lessons Xiomara has learned through working with her Dad, and why building a business alongside trusted community like artisan-partner like Muzeyen Siraj will help you get through flames. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

ANCESTRY | UnoEth: Father-daughter duo build business in community

Innovative products can change our lives. We spoke to four brands (Evelyn & Bobbie, Crave, For Them and CuteCircuit) whose patented products grant us permission to choose ourselves - and not settle for products that don’t. But applying for a patent takes time and money - precious resources for emerging brands. In this Reflections episode, we take what we learned from these guests and form our own opinion. Are patents worth it? Is there a better way for brands to protect their IP? Join us.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

See omnystudio.com/listener for privacy information.

Innovative products can change our lives. We spoke to four brands (Evelyn &amp; Bobbie, Crave, For Them and CuteCircuit) whose patented products grant us permission to choose ourselves - and not settle for products that don&rsquo;t. But applying for a patent takes time and money - precious resources for emerging brands. In this Reflections episode, we take what we learned from these guests and form our own opinion. Are patents worth it? Is there a better way for brands to protect their IP? Join us. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup See&nbsp;<a href="http://omnystudio.com/listener" data-saferedirecturl="https://www.google.com/url?q=http://omnystudio.com/listener&amp;source=gmail&amp;ust=1741115663952000&amp;usg=AOvVaw279Wb_KDEd7nd0tmg566HD">omnystudio.com/listener</a>&nbsp;for privacy information.

PATENTS | CuteCircuit: 2X ‘Best Inventions of The Year’ by Time Magazine

In 1 playlist(s)

Style As Identity

Social links

Follow podcast

Recent clips