Yevu’s vibrant Ghanian wax print fits are the result of efforts by Anna Robertson and Felicia (Fili) Asetsiwah and their team of seamstresses, tailors, procurement officers, and textile vendors. Hear from Anna and Fili as we learn why their business is structured both as a brand and a foundation, and why wax is their print-of-choice and how they use it to create iconic, ethical and undeniably Yevu pieces.  

IG: @themajoritygroup 

Text “Yevuclothing” to (833) 495-4773 for a visual guide 

Yevu’s vibrant Ghanian wax print fits are the result of efforts by Anna Robertson and Felicia (Fili) Asetsiwah and their team of seamstresses, tailors, procurement officers, and textile vendors. Hear from Anna and Fili as we learn why their business is structured both as a brand and a foundation, and why wax is their print-of-choice and how they use it to create iconic, ethical and undeniably Yevu pieces.  
IG: @themajoritygroup 
Text “Yevuclothing” to (833) 495-4773 for a visual guide

Meet the brands using style to preserve culture, serve community, honor identity – and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

Meet the brands using style to preserve culture, serve community, honor identity &ndash; and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

STYLE AS IDENTITY

Style As Identity

MATERIALS | Yevu: Iconic wax prints from Ghana

Who are we? Some of us look to our past as well as our present to answer that question. We spoke to four brands (UnoEth, Nazzal Studios, House of Aama, and Dendezeiro) who are adding to the public archives with creations rooted in history, heritage, identity, and most of all, power. If fashion is a language (and we believe it is), their output is expanding our lexicon of self-expression and our collective understanding of the experiences that ripple across generations and make us who we are. Join us to see how stories are spun into style.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup.

Who are we? Some of us look to our past as well as our present to answer that question. We spoke to four brands (UnoEth, Nazzal Studios, House of Aama, and Dendezeiro) who are adding to the public archives with creations rooted in history, heritage, identity, and most of all, power. If fashion is a language (and we believe it is), their output is expanding our lexicon of self-expression and our collective understanding of the experiences that ripple across generations and make us who we are. Join us to see how stories are spun into style.
Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup.

ANCESTRY | Reflections with Lola and Frankie

Brazilian born-and-blessed brand Dendezeiro represents the lesser acknowledged narratives of Bahia. Through the lens of Hisan Silva and Pedro Batalha exploring their family roots, they use fashion to redefine the narrative of sertão  the dry backlands of Brazil. 

Where some say local fashion is corny or ‘brega’, Hisan and Pedro say it’s chic. Meet Hisan, Hypebeast’s next 100 and Forbes the 30 under 30, to hear how they are flipping the script, and their secret to using social to drive sales, hype and authenticity. 

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

Brazilian born-and-blessed brand Dendezeiro represents the lesser acknowledged narratives of Bahia. Through the lens of Hisan Silva and Pedro Batalha exploring their family roots, they use fashion to redefine the narrative of sert&atilde;o&nbsp; the dry backlands of Brazil.&nbsp;
Where some say local fashion is corny or &lsquo;brega&rsquo;, Hisan and Pedro say it&rsquo;s chic. Meet Hisan, Hypebeast&rsquo;s next 100 and Forbes the 30 under 30, to hear how they are flipping the script, and their secret to using social to drive sales, hype and authenticity.&nbsp;
Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

ANCESTRY | Dendezeiro: Bahia-born brand shows brega is beautiful

Akua Shabaka, along with her mother, Rebecca Henry, established House of Aama in 2015. Akua and her mother are world builders and weavers of visual stories. They create stunning, often ethereal collections like Salt Water, that introduced a fictional Black resort called Camp Aama, and like Sun Records, inspired by Akua’s father’s life. House of Aama is the output of Akua digging into her past (culture, identity, heritage) and sitting in her present. The brand and the pieces become a form of spiritual expression that add to the public archive. Hear how Akua and her mother quickly grew their personal project into an in-demand business. You’ll be as in awe as we were.

Akua Shabaka, along with her mother, Rebecca Henry, established House of Aama in 2015. Akua and her mother are world builders and weavers of visual stories. They create stunning, often ethereal collections like Salt Water, that introduced a fictional Black resort called Camp Aama, and like Sun Records, inspired by Akua&rsquo;s father&rsquo;s life. House of Aama is the output of Akua digging into her past (culture, identity, heritage) and sitting in her present. The brand and the pieces become a form of spiritual expression that add to the public archive. Hear how Akua and her mother quickly grew their personal project into an in-demand business. You&rsquo;ll be as in awe as we were.

MATERIALS | Yevu: Iconic wax prints from Ghana

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