Most designers have a dream collab. But would they be the right collab? What defines success and how do we measure it? Today we learn from Dinner Service NY - a brand that views collabs as their primary marketing engine to fuel demand for their sustainably-minded pieces.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.
IG: @themajoritygroup 

Most designers have a dream collab. But would they be the right collab? What defines success and how do we measure it? Today we learn from Dinner Service NY - a brand that views collabs as their primary marketing engine to fuel demand for their sustainably-minded pieces. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision. IG: @themajoritygroup

Meet the brands using style to preserve culture, serve community, honor identity – and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

Meet the brands using style to preserve culture, serve community, honor identity &ndash; and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

STYLE AS IDENTITY

Style As Identity

COLLABS | Dinner Service NY: Collaborations as a core marketing tactic

Through her brand The Øther, Nyla Hasan is connecting craft to identity. Using artisan-made, small batch garments she explores her experience and the tension of feeling like an “other”, hoping to use clothes as a way to build connection and belonging. Hear how she builds The Øther within the vision and values that push back on fashion industry norms and conventions.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

Through her brand The &Oslash;ther, Nyla Hasan is connecting craft to identity. Using artisan-made, small batch garments she explores her experience and the tension of feeling like an &ldquo;other&rdquo;, hoping to use clothes as a way to build connection and belonging. Hear how she builds The &Oslash;ther within the vision and values that push back on fashion industry norms and conventions. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

Origin | The Øther: It’s not a collection it’s a mood

Let's unpack what we learned from the previous four collaboration-focused episodes Dinner Service NY, KSENIASCHNAIDER, Zipeng Zhu and Tala Barbotin Khalidy. Ranging from collabs with Adidas Originals, Allbirds, rappers and artists we reflect and marinate on the difference between a dream collab and the right collab to drive success for your brand. Listen to get the tips you don’t want to miss. 

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision. IG: @themajoritygroup

Let's unpack what we learned from the previous four collaboration-focused episodes Dinner Service NY, KSENIASCHNAIDER, Zipeng Zhu and Tala Barbotin Khalidy. Ranging from collabs with Adidas Originals, Allbirds, rappers and artists we reflect and marinate on the difference between a dream collab and the right collab to drive success for your brand. Listen to get the tips you don’t want to miss. 
Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision. IG: @themajoritygroup

COLLABS | Reflections with Lola and Frankie

Tala Barbotin Khalidy pieces aren’t just fashion - they change the lens through which we view Lebanon and Syria. They change our relationship with clothes. For her, collaborations are a way to practice self care through community, honor craft and preserve culture. Hear how she defines collaboration and the ways it manifests into partnerships with jewelry makers, illustrators, animators, and rappers.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.
IG: @themajoritygroup

Tala Barbotin Khalidy pieces aren’t just fashion - they change the lens through which we view Lebanon and Syria. They change our relationship with clothes. For her, collaborations are a way to practice self care through community, honor craft and preserve culture. Hear how she defines collaboration and the ways it manifests into partnerships with jewelry makers, illustrators, animators, and rappers. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision. IG: @themajoritygroup

COLLABS | Dinner Service NY: Collaborations as a core marketing tactic

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