If you’ve ever had a truckload of product catch fire just before it reaches its destination…then you can relate to UnoEth. If you haven’t experienced this feeling, tune into this episode to hear how Xiomara Rosa-Tedla and her dad Dagne Tedla made it through, with help from the strength of their partnerships and vendors.

Their father-daughter business UnoEth (one Ethiopia) offers signature, handcrafted leather bags, totes, backpacks and accessories by reaching back to their roots and partnering with Muzeyen Siraj and his team of artisans in Addis Ababa, Ethiopia. Find out how they started their brand by accident (read: friends and strangers alike were clamouring for these bags), what lessons Xiomara has learned through working with her Dad, and why building a business alongside trusted community like artisan-partner like Muzeyen Siraj will help you get through flames.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup