Though she started out acting, what really made Hedda Hopper famous was her work in newspapers. For several decades, she could make or break a movie career with her gossip column, sending statements to print regardless of whether there was any actual proof of what she claimed.
Research:

SYMHC Classics: COINTELPRO 2
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Behind the Scenes Minis: Whoopsy Whimsy
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Great Lisbon Earthquake of 1755
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