Though she started out acting, what really made Hedda Hopper famous was her work in newspapers. For several decades, she could make or break a movie career with her gossip column, sending statements to print regardless of whether there was any actual proof of what she claimed.
Research:

SYMHC Classics: Insular Cases
43:14

Behind the Scenes Minis: Friends and Bubble Guns
22:45

Modern Inventions That Are Actually Old
38:58