Though she started out acting, what really made Hedda Hopper famous was her work in newspapers. For several decades, she could make or break a movie career with her gossip column, sending statements to print regardless of whether there was any actual proof of what she claimed.
Research:

Robert Moses and the Shaping of New York, Part 1
41:59

SYMHC Classics: Eradication of Smallpox
43:25

Behind the Scenes Minis: Progressive Medicine
22:11