Though she started out acting, what really made Hedda Hopper famous was her work in newspapers. For several decades, she could make or break a movie career with her gossip column, sending statements to print regardless of whether there was any actual proof of what she claimed.
Research:

Elizabeth Bisland, Beyond the Trip Around the World
42:54

SYMHC Classics: Marie Laurencin
32:46

Behind the Scenes Minis: Censorship Cats
26:59