Humans have been exchanging tokens of friendship since before recorded history. From calling cards to Valentines to Christmas cards, the modern greeting card industry evolved.

Research:

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• “Esther Howland 1847.” Mount Holyoke. https://www.mtholyoke.edu/directory/alum/esther-howland
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• Stupperich, Andy. “Art Education: Louis Prang's Christmas Card Competitions.” The Henry Ford Museum. January 29, 2026. https://www.thehenryford.org/collections/explore/articles/art-education-louis-prang%27s-christmas-card-competitions
• Terrell, Ellen. “Esther Howland and the Business of Love.” Library of Congress. March 23, 2016. https://blogs.loc.gov/inside_adams/2016/03/esther-howland-and-the-business-of-love/
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• Wright, Helena E. “A winning design: Prang’s Christmas card contests of the 1880s.” National Museum of American History. December 23, 2019. https://americanhistory.si.edu/explore/stories/winning-design-prangs-christmas-card-contests-1880s