Ballooning became a huge fad starting in the late 18th century, and there was a surprising amount of rioting associated with it. Fervor, excitement, and intoxication in some instances, meant that balloon events were prone to get out of control.
Research:

Émile Coué and Autosuggestion
39:52

SYMHC Classics: Louis Daguerre
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Behind the Scenes Minis: Atlanta and Textiles
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