Nowadays, the word 'witch' conjures a few common images for most people: a crone, clad in all black, perhaps wearing a pointed hat, astride a broomstick in the dark of night. However, this image is more than a little misleading, and even people who wouldn't identify themselves as witches may participate in traditions and practices that come from belief systems generally regarded as occult -- so what exactly is 'witchcraft,' and why does it appear, in the modern day, to be on the rise?