Nowadays, Edward Bernays remains a relatively obscure historical figure. His legacy, however, is thriving around the globe, and his techniques are found in everything from the food we eat to the things we believe. But who was this man? How did he get his start, and how does his work affect you today? Join Ben and Matt for this classic episode on the man who made bacon a breakfast food, tied smoking to the suffrage movement, and even used advertising to convince Americans to support a coup.