Variety's Strictly BusinessMadison Wells Media Balances Art, Commerce and Audience Demands to Back Movies, TV Shows, Live Events
On today’s episode, Madison Wells Media chief Gigi Pritzker and newly appointed president and chief content officer Dan Steinman discuss how the well-positioned indie navigates the ups and downs of a transforming marketplace. “We have to be smarter,” Pritzker says. “Even inexpensive movies are expensive,” says Steinman.
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