Variety's Strictly BusinessDaily Variety – How NBC’s ‘Must See TV’ Branding Campaign of the 1990s Changed America’s Viewing Habits
Strictly Business
Industry leaders converse about business deals, strategy and the future of media and entertainment.609 clip(s)
Loading playlist
On today’s episode, as part of Variety’s ongoing series celebrating NBC’s centennial, we revisit the history of NBC’s “Must See TV” branding campaign that came to define the network’s dominance in the 1990s. Jennifer Storms, NBCUniversal’s chief marketing officer for television and streaming, explains how that sturdy foundation helps them reach multiplatform viewers today.
In 1 playlist(s)
Variety's Strictly Business
Variety journalists and industry leaders converse about news and trends in media and entertainment. …Social links
Follow podcast
Recent clips
Daily Variety -- California Film Commissioner Colleen Bell Talks State Tax Incentive Battles, Hollywood’s Future and More
12:13
Madison Wells Balances Art, Commerce and Audience Demands to Back Movies, TV Shows, Live Events
16:39
Daily Variety -- Cover Story: Travis Scott Ascends to Culture Moguldom Through Music, Movies, Retail, Business and More
18:58