Straight To The SourceEp 27: Tarts to Tik Tok – Issac Martin on Social Media And The World Of Food
He started life as a pastry chef and chocolatier, but it turns out Issac Martin’s real passion is burgers and competitive eating.
And that’s how his personal Instagram account at Issac_eatsalot eventually became the basis of a full-time business through his company Chew Crew Media.
Working with food businesses around Australia, Issac helps independent small operators navigate marketing success in the ever-changing world of social media.
The discussion covers everything from what demographics engage with which social media platforms to the vexed question of influencers asking for free food.
Issac’s unique perspective on marketing food in the digital age is fascinating listening no matter where in the food industry you work.
You can follow Isaac on all the social media channels below.
Chew Crew Media on Instagram
Read about your hosts Tawnya Bahr and Lucy Allon here
