Join Andrew Morgans and Kristian Hansen, the mind behind Slø Jeans, as they delve into the nuances of community building versus traditional marketing. Kristian shares the intriguing story of how he unintentionally built the Slø Jeans community by voicing his grievances about jeans lacking pockets. Tune in to discover how attentiveness to community feedback became instrumental in shaping Kristian's startup. The conversation unfolds with insights into Kristian's mission to stand as the antithesis to the fast fashion industry, challenges with fashion sizing standards, and the profound impact a thoughtfully curated closet can have on mental well-being and the environment. Don't miss this exploration of the symbiotic relationship between a brand and its community, emphasizing the transformative power of genuine engagement in the world of fashion.



Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5



This episode is sponsored by Gusto:

https://gusto.com/startuphustle

Get three months free when you run your first payroll.



Learn more about Slø Jeans:

https://www.slo.is



Learn more about Marknology:

https://www.marknology.com

Join Andrew Morgans and Kristian Hansen, the mind behind Slø Jeans, as they delve into the nuances of community building versus traditional marketing. Kristian shares the intriguing story of how he unintentionally built the Slø Jeans community by voicing his grievances about jeans lacking pockets. Tune in to discover how attentiveness to community feedback became instrumental in shaping Kristian's startup. The conversation unfolds with insights into Kristian's mission to stand as the antithesis to the fast fashion industry, challenges with fashion sizing standards, and the profound impact a thoughtfully curated closet can have on mental well-being and the environment. Don't miss this exploration of the symbiotic relationship between a brand and its community, emphasizing the transformative power of genuine engagement in the world of fashion.
 
Find Startup Hustle Everywhere:
<a href="https://gigb.co/l/YEh5">https://gigb.co/l/YEh5</a>
 
This episode is sponsored by Gusto:
<a href="https://gusto.com/startuphustle">https://gusto.com/startuphustle</a>
Get three months free when you run your first payroll.
 
Learn more about Slø Jeans:
<a href="https://www.slo.is/">https://www.slo.is</a>
 
Learn more about Marknology:
<a href="https://www.marknology.com/">https://www.marknology.com</a>

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.  With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.  If you want to start, own, or build a business then you're in the right place.   

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.&nbsp; With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.&nbsp; If you want to start, own, or build a business then you're in the right place.&nbsp; &nbsp;

Startups, Entrepreneurship and Business are Not Easy

Startup Hustle

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.  With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.  If you want to start, own, or build a business then you're in the right place.

Community Building vs. Traditional Marketing

Adam Robinson, founder and CEO of Retention, discusses his new product RB2B and the importance of simplicity and profitability in building a successful business. He emphasizes the value of bootstrapping and achieving $10 million ARR before considering raising funds. Adam challenges the traditional venture-backed model and highlights the benefits of owning a profitable business that generates millions of dollars in revenue. He also shares his experience with scaling companies efficiently and the dangers of over-hiring and overspending. 

The conversation explores the challenges of outbound marketing and the importance of creating a disruptive offer to drive growth. It emphasizes the value of using satisfied customers to fund business growth through referrals and expansions. The concept of inbound-led outbound marketing is introduced, highlighting the need for strong, intense signals to capture attention. The conversation also delves into the power of thought leadership and organic social media content in driving demand. The discussion concludes with a focus on the benefits of engaging in public battles and the importance of building a personal brand and thought leadership to create a following and generate referrals.

Takeaways
Bootstrapping to $10 million ARR before considering raising funds can lead to a more profitable and sustainable business.
Simplicity and ease of use are key factors in building a scalable product.
Many SaaS companies struggle to achieve profitability due to over-hiring and overspending.
Focusing on long-term profitability and cash flow can be more rewarding than pursuing a quick exit.
The traditional venture-backed model may not be the best fit for all businesses, and alternative paths to success should be considered. Outbound marketing has become more challenging, making it important to create a disruptive offer to stand out.
Using satisfied customers to fund business growth through referrals and expansions is a sound way to run a business.
Inbound-led outbound marketing requires strong, intense signals to capture attention.
Thought leadership and organic social media content are powerful tools for driving demand.
Engaging in public battles, building a personal brand, and thought leadership can create a following and generate referrals.

Find Startup Hustle Everywhere:
https://gigb.co/l/YEh5

This episode is sponsored by Full Scale:
https://fullscale.io/

Find out more about Retention.com here:
http://www.retention.com

Learn more about Adam Robinson here:
https://www.linkedin.com/in/retentionadam/

Sign up for the Startup Hustle newsletter:
https://newsletter.startuphustle.xyz/

Sound Bites
"The best free product I've ever heard of in my life."
"I will make millions of dollars a year, every year."
"Bootstrapping to $10 million ARR will make your product so good."
"Outbound has gotten so weird. Like it's just not as easy as it used to be."
"Using your customers, your satisfied customers to fund your growth."
"Inbound-led outbound, how do we do lead gen, identifying warm leads, and then reaching out to them."

Chapters
00:00 Introduction and Sponsorship
02:20 Adam's Background and RB2B's Launch
04:19 The Value of RB2B's Free Version
07:09 The Billion Dollar Challenge and Realistic Expectations
10:09 The Importance of Simplicity in Product Development
13:07 Balancing Growth and Profitability
14:56 The Downside of Selling a Successful Business
16:51 The Challenges of Managing Rapid Growth
18:53 The Benefits of Owning a Profitable Business
21:14 The Challenges of Scaling Sales and Marketing
24:23 Inbound-Led Outbound Marketing
29:13 Driving Demand through Thought Leadership and Organic Social Media Content
35:22 Engaging in Public Battles and Building a Personal Brand

Adam Robinson, founder and CEO of Retention, discusses his new product RB2B and the importance of simplicity and profitability in building a successful business. He emphasizes the value of bootstrapping and achieving $10 million ARR before considering raising funds. Adam challenges the traditional venture-backed model and highlights the benefits of owning a profitable business that generates millions of dollars in revenue. He also shares his experience with scaling companies efficiently and the dangers of over-hiring and overspending. 
The conversation explores the challenges of outbound marketing and the importance of creating a disruptive offer to drive growth. It emphasizes the value of using satisfied customers to fund business growth through referrals and expansions. The concept of inbound-led outbound marketing is introduced, highlighting the need for strong, intense signals to capture attention. The conversation also delves into the power of thought leadership and organic social media content in driving demand. The discussion concludes with a focus on the benefits of engaging in public battles and the importance of building a personal brand and thought leadership to create a following and generate referrals.
Takeaways Bootstrapping to $10 million ARR before considering raising funds can lead to a more profitable and sustainable business. Simplicity and ease of use are key factors in building a scalable product. Many SaaS companies struggle to achieve profitability due to over-hiring and overspending. Focusing on long-term profitability and cash flow can be more rewarding than pursuing a quick exit. The traditional venture-backed model may not be the best fit for all businesses, and alternative paths to success should be considered. Outbound marketing has become more challenging, making it important to create a disruptive offer to stand out. Using satisfied customers to fund business growth through referrals and expansions is a sound way to run a business. Inbound-led outbound marketing requires strong, intense signals to capture attention. Thought leadership and organic social media content are powerful tools for driving demand. Engaging in public battles, building a personal brand, and thought leadership can create a following and generate referrals.
Find Startup Hustle Everywhere: https://gigb.co/l/YEh5
This episode is sponsored by Full Scale: https://fullscale.io/
Find out more about Retention.com here: http://www.retention.com
Learn more about Adam Robinson here: https://www.linkedin.com/in/retentionadam/
Sign up for the Startup Hustle newsletter: https://newsletter.startuphustle.xyz/
Sound Bites "The best free product I've ever heard of in my life." "I will make millions of dollars a year, every year." "Bootstrapping to $10 million ARR will make your product so good." "Outbound has gotten so weird. Like it's just not as easy as it used to be." "Using your customers, your satisfied customers to fund your growth." "Inbound-led outbound, how do we do lead gen, identifying warm leads, and then reaching out to them."
Chapters 00:00 Introduction and Sponsorship 02:20 Adam's Background and RB2B's Launch 04:19 The Value of RB2B's Free Version 07:09 The Billion Dollar Challenge and Realistic Expectations 10:09 The Importance of Simplicity in Product Development 13:07 Balancing Growth and Profitability 14:56 The Downside of Selling a Successful Business 16:51 The Challenges of Managing Rapid Growth 18:53 The Benefits of Owning a Profitable Business 21:14 The Challenges of Scaling Sales and Marketing 24:23 Inbound-Led Outbound Marketing 29:13 Driving Demand through Thought Leadership and Organic Social Media Content 35:22 Engaging in Public Battles and Building a Personal Brand

Bootstrapping to $10M, The Future of Inbound Sales

Tyler Lieber, co-founder and CEO of Coconut VA, joins Matt Watson on the Startup Puzzle podcast to discuss the benefits and challenges of hiring virtual assistants (VAs) in the Philippines. They share their personal experiences with remote hiring and highlight the importance of trust and communication in working with VAs. Tyler explains that VAs can assist with a wide range of tasks, from email and calendar management to event planning and project coordination. They also discuss the unique advantages of hiring VAs in the Philippines, such as their strong work ethic, English proficiency, and cultural compatibility with US clients. 

Tyler emphasizes the importance of providing competitive pay and benefits to attract and retain top talent. In terms of sales and marketing, Tyler and his team rely heavily on referrals and content marketing to build trust and establish relationships with potential clients. They also discuss the value of strategic delegation and how VAs can help founders become more efficient and focus on high-value tasks. The conversation concludes with a reminder to prioritize work-life balance and take strategic vacations to assess task dependencies and delegate effectively.

Takeaways
Hiring virtual assistants (VAs) in the Philippines offers unique benefits, such as a strong work ethic, English proficiency, and cultural compatibility with US clients.
VAs can assist with a wide range of tasks, including email and calendar management, event planning, project coordination, and more.
Building trust and establishing relationships are crucial in the sales and marketing of VA services, with referrals and content marketing being effective strategies.
Strategic delegation is key to scaling a business and avoiding becoming a bottleneck as a founder.
Taking strategic vacations can help identify tasks that can be delegated to VAs and improve work-life balance.

Find Startup Hustle Everywhere:
https://gigb.co/l/YEh5

This episode is sponsored by Full Scale:
https://fullscale.io/

Find out more about Coconut VA here:
https://www.coconutva.com/cva-linkedin

Learn more about Tyler Leber here:
https://www.linkedin.com/in/tyler-leber/

Sign up for the Startup Hustle newsletter:
https://newsletter.startuphustle.xyz/

Sound Bites
"If you are hiring an executive assistant, or in this case, what we call a virtual assistant, you are hiring somebody that is just there to help you in whatever possible way that they can."
"The jobs that we are creating for these people are so important to them and so valuable to them, and they're by far some of the best opportunities and best jobs that they will find."
"Referrals are so important in this type of business because really just that trust building and that relationship building is the key to making any sales in this industry."

Chapters
00:00 Introduction and Background
03:00 Starting a Business in the Philippines
06:18 Navigating Business Operations in Another Country
09:07 Training and Mentoring Virtual Assistants
10:50 The Role of Virtual Assistants
14:11 Why the Philippines for Virtual Assistants
18:03 Sales and Marketing Strategies for Virtual Assistant Services
22:43 Target Market and Geographic Reach
29:52 Tips for Hiring and Working with Virtual Assistants

Tyler Lieber, co-founder and CEO of Coconut VA, joins Matt Watson on the Startup Puzzle podcast to discuss the benefits and challenges of hiring virtual assistants (VAs) in the Philippines. They share their personal experiences with remote hiring and highlight the importance of trust and communication in working with VAs. Tyler explains that VAs can assist with a wide range of tasks, from email and calendar management to event planning and project coordination. They also discuss the unique advantages of hiring VAs in the Philippines, such as their strong work ethic, English proficiency, and cultural compatibility with US clients. 
Tyler emphasizes the importance of providing competitive pay and benefits to attract and retain top talent. In terms of sales and marketing, Tyler and his team rely heavily on referrals and content marketing to build trust and establish relationships with potential clients. They also discuss the value of strategic delegation and how VAs can help founders become more efficient and focus on high-value tasks. The conversation concludes with a reminder to prioritize work-life balance and take strategic vacations to assess task dependencies and delegate effectively.
Takeaways Hiring virtual assistants (VAs) in the Philippines offers unique benefits, such as a strong work ethic, English proficiency, and cultural compatibility with US clients. VAs can assist with a wide range of tasks, including email and calendar management, event planning, project coordination, and more. Building trust and establishing relationships are crucial in the sales and marketing of VA services, with referrals and content marketing being effective strategies. Strategic delegation is key to scaling a business and avoiding becoming a bottleneck as a founder. Taking strategic vacations can help identify tasks that can be delegated to VAs and improve work-life balance.
Find Startup Hustle Everywhere: https://gigb.co/l/YEh5
This episode is sponsored by Full Scale: https://fullscale.io/
Find out more about Coconut VA here: https://www.coconutva.com/cva-linkedin
Learn more about Tyler Leber here: https://www.linkedin.com/in/tyler-leber/
Sign up for the Startup Hustle newsletter: https://newsletter.startuphustle.xyz/
Sound Bites "If you are hiring an executive assistant, or in this case, what we call a virtual assistant, you are hiring somebody that is just there to help you in whatever possible way that they can." "The jobs that we are creating for these people are so important to them and so valuable to them, and they're by far some of the best opportunities and best jobs that they will find." "Referrals are so important in this type of business because really just that trust building and that relationship building is the key to making any sales in this industry."
Chapters 00:00 Introduction and Background 03:00 Starting a Business in the Philippines 06:18 Navigating Business Operations in Another Country 09:07 Training and Mentoring Virtual Assistants 10:50 The Role of Virtual Assistants 14:11 Why the Philippines for Virtual Assistants 18:03 Sales and Marketing Strategies for Virtual Assistant Services 22:43 Target Market and Geographic Reach 29:52 Tips for Hiring and Working with Virtual Assistants

The Business of Virtual Assistants

In this episode, Matt Watson interviews Nimrod Vromen, author of Prompting Happiness, about the future of generative AI and its impact on various aspects of life. They discuss the role of lawyers in startups, the importance of focusing on distribution rather than protection in the early stages, and the need for founders to have a clear and comprehensive founders agreement. They also explore the potential of AI in enhancing communication, language translation, and interconnectivity among humans. The conversation delves into the impact of AI on happiness and the importance of self-prompts for personal growth and well-being.

Takeaways
In the early stages of a startup, it is more important to focus on distribution rather than spending a lot of money on legal protection.
Founders should have a clear and comprehensive founders agreement, including reverse vesting, to address potential issues and prevent conflicts.
AI has the potential to enhance communication, language translation, and interconnectivity among humans, but it is important to maintain meaningful connections with other humans.
Self-prompts and a positive approach are essential for personal growth and happiness in the age of AI.

Find Startup Hustle Everywhere:
https://gigb.co/l/YEh5

This episode is sponsored by Full Scale:
https://fullscale.io/

Find out more about Empowerment here:
https://arkempowerment.com/

Learn more about Nimrod Vronen here:
https://www.linkedin.com/in/nimrod-vromen-7378435/

Sign up for the Startup Hustle newsletter:
https://newsletter.startuphustle.xyz/

Sound Bites
"Entrepreneurs are in a psychotic state. They're supposed to hold the hat and tell the entire world that they're building a billion-dollar business, but they're the only ones who get to peek under the hat and see that it is essentially dead."
"The biggest mistake most founders make is that they don't tell anybody. They're so scared that they don't tell anyone. Worst case scenario, they could have told a few people who might talk to somebody else and introduce them to that person."
"If somebody leaves, they lose the shares they haven't earned. If somebody's let go because the other two let them go for any reason whatsoever, they should lose their equity that they didn't earn."

Chapters
00:00 Introduction and Background
02:09 The Role of Lawyers in Startups
06:07 The Importance of Distribution and Communication
10:21 Founders Agreements and Preventing Conflicts
19:19 The Impact of AI on Happiness and Personal Growth
29:28 The Future of AI and Prompting Happiness

In this episode, Matt Watson interviews Nimrod Vromen, author of Prompting Happiness, about the future of generative AI and its impact on various aspects of life. They discuss the role of lawyers in startups, the importance of focusing on distribution rather than protection in the early stages, and the need for founders to have a clear and comprehensive founders agreement. They also explore the potential of AI in enhancing communication, language translation, and interconnectivity among humans. The conversation delves into the impact of AI on happiness and the importance of self-prompts for personal growth and well-being.
Takeaways In the early stages of a startup, it is more important to focus on distribution rather than spending a lot of money on legal protection. Founders should have a clear and comprehensive founders agreement, including reverse vesting, to address potential issues and prevent conflicts. AI has the potential to enhance communication, language translation, and interconnectivity among humans, but it is important to maintain meaningful connections with other humans. Self-prompts and a positive approach are essential for personal growth and happiness in the age of AI.
Find Startup Hustle Everywhere: https://gigb.co/l/YEh5
This episode is sponsored by Full Scale: https://fullscale.io/
Find out more about Empowerment here: https://arkempowerment.com/
Learn more about Nimrod Vronen here: https://www.linkedin.com/in/nimrod-vromen-7378435/
Sign up for the Startup Hustle newsletter: https://newsletter.startuphustle.xyz/
Sound Bites "Entrepreneurs are in a psychotic state. They're supposed to hold the hat and tell the entire world that they're building a billion-dollar business, but they're the only ones who get to peek under the hat and see that it is essentially dead." "The biggest mistake most founders make is that they don't tell anybody. They're so scared that they don't tell anyone. Worst case scenario, they could have told a few people who might talk to somebody else and introduce them to that person." "If somebody leaves, they lose the shares they haven't earned. If somebody's let go because the other two let them go for any reason whatsoever, they should lose their equity that they didn't earn."
Chapters 00:00 Introduction and Background 02:09 The Role of Lawyers in Startups 06:07 The Importance of Distribution and Communication 10:21 Founders Agreements and Preventing Conflicts 19:19 The Impact of AI on Happiness and Personal Growth 29:28 The Future of AI and Prompting Happiness

Community Building vs. Traditional Marketing

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