In this episode, Matt Watson and Yoni Kozminski discuss the intricacies of hiring talent in the Philippines, exploring Yoni's journey from creative advertising to building a recruitment agency. They delve into the challenges of scaling a business, the importance of value creation in sales, and the need for clear job definitions and onboarding processes. 

The conversation highlights the evolving workforce in the Philippines, cultural nuances in communication, and the economic factors influencing hiring decisions. Yoni emphasizes the importance of having in-house expertise and leadership when hiring remote talent, while also acknowledging the incredible capabilities of Filipino workers.

Takeaways
Hiring in the Philippines can provide high-quality talent at competitive rates.
Value creation is essential in every interaction with potential clients.
Understanding business needs is crucial before defining job roles.
A clear onboarding process is key to employee success.
Cultural nuances can affect communication and understanding in remote teams.
The Philippines has a rapidly evolving workforce with increasing capabilities.
Investing in emerging world talent is beneficial for both parties.
Sales growth often comes from existing clients and referrals.
Defining success metrics for roles helps in effective hiring.
Building a strong company culture can enhance employee satisfaction.

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This episode is sponsored by Full Scale:
https://fullscale.io/

Find out more about MultiplyMii here:
http://www.multiplymii.com

Learn more about Yoni Kozminski:
https://www.linkedin.com/in/yonkoz/

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Sound Bites
"We could help a lot of people if they just understood."
"You really have to have visibility across how each of the pieces connect."
"How do we focus on adding value at every single stage?"

Chapters
00:00 Introduction to Hiring in the Philippines
02:59 Yoni's Journey into Recruitment
06:04 Scaling the Business: Challenges and Strategies
09:13 Sales Growth and Value Creation
12:03 Understanding Roles and Hiring Needs
15:04 Defining Success in Hiring
17:58 The Importance of Onboarding
20:49 Expertise and Leadership in Hiring
24:02 The Evolving Workforce in the Philippines
26:58 Opportunities and Economic Factors
30:08 Cultural Nuances in Communication
32:57 Conclusion and Final Thoughts