What are the most important things to focus on when building a partnership program? How to define an ideal partner profile? And how to create that initial reach with relevant partners?

Startup for Startup Unplugged: Partnerships event was held on November 18th, and in this Recap episode you’ll hear a few insights from two of the sessions.

In this week’s episode we hear Asaf Fradkin, Director of Strategic Partnerships, and Barak Zigdon, Partnerships and Global Resellers Manager at monday.com, share what are the key elements to focus on when starting a partnership program and how to initiate contact with partners in a way that will lay the foundation for a long term relationship.