I'm all for advice that is  easy to understand and implement and was delighted to chat with Alice Benham author of the recently released The Digital Marketing Handbook for this weeks podcast 

Some of the areas we chat about 

Why Marketing Strategies Often Feel Overwhelming (00:03:16):

• The pitfalls of jargon-filled advice and the importance of understanding the core elements of a strategy.
• Marketing strategy simplified: plan with an end goal in mind.

Three Steps to Building a Marketing Strategy (00:05:28):

• Clarity
  : Determine your marketing goals, brand identity, and target audience.
• Planning
  : Decide where and how to show up online, and create relevant content.
• Implementation
  : Establish processes, timelines, and methods to execute and measure your strategy.

Setting Financial and Personal Goals (00:07:40):

• Integrating financial targets and personal lifestyle goals into your overall marketing strategy.
• Using marketing as a tool to achieve both business success and personal fulfilment.

Standing Out and Connecting with Consumers (00:12:13):

• Understanding what makes your brand unique through customer feedback and storytelling.
• Case studies of successful product businesses, like Partner in Wine and Pearl Cosmetics.

Identifying and Understanding Your Target Audience (00:17:35):

• The difference between demographic and psychographic targeting.
• The importance of constant learning and adapting based on consumer behaviour and feedback.

Reviewing and Adjusting Your Marketing Strategy (00:20:13):

• The right intervals for evaluating and tweaking your marketing strategy.

Buy the digital Marketing Handbook 

https://amzn.eu/d/iNK80CV

Find out more about Alice Benham 

https://www.alicebenham.co.uk/

https://www.instagram.com/alice_benham/

https://www.alicebenham.co.uk/about

Host 

Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429