Today Nicole is joined by brand founder Lucy Jeffrey of Bare Kind, and we are going to talk about how she has grown her business on marketplaces, particularly Faire. So if you are interested in growing the wholesale side of your business, understanding marketplaces, how they operate, and what they look like, this episode is for you.

KEY TAKEAWAYS

• Lucy started Bear Kind in 2018 while she was working for a bank at the time, so it very much started as a side hustle. When Bare Kind first started, she was selling reusable straws because there was massive hype around reducing single-use plastic. Then she moved into recycled t-shirts, and tote bags. And it wasn't until 2019 that she started her journey with socks.
• Bare Kind sells bamboo socks where 10% of the profits are donated to the animal on the socks. They partner with a lot of amazing animal charities around the world to help conservation efforts.
• The split is about 70% wholesale for most of the year, and now it's flipped the other way where 70% is retail. This is possibly because wholesalers have kind of done their stocking up for Christmas.
• Most of the business was D to C but Lucy saw Faire were doing some crazy offers. They were offering £300 for free for anyone they onboarded, and then they could spend it on Bare Kind socks. Lucy then realised the potential there and then since then, they have pivoted the whole business to be geared towards wholesale.

BEST MOMENTS

‘I landed on socks because they're just my favourite Christmas presents’

‘I was a tiny cog in a massive machine. I just didn't really feel like I was having any impact’

‘I started with the brand name that wouldn't tie me to a product on purpose’

EPISODE RESOURCES

Linked in - https://www.linkedin.com/in/lucy-jeffrey/

Website - https://barekind.co.uk/

Instagram - https://www.instagram.com/barekind/

Youtube - https://www.youtube.com/channel/UCNdtbnciJLQmWn317WzHxxA

Faire - https://barekind.faire.com/user/sign-up 

Fulfilment warehouse - https://www.wearefulfilment.co.uk/

ABOUT THE GUEST

“Hi, I’m Lucy, the founder of Bare Kind. I love animals, and wanted to be a vet when I was younger (now scared of needles so that dream won't become reality), but now I feel like I have truly found my purpose in the work I am doing with Bare Kind. There is something wonderful about being able to have an impact on the world with the humble sock. The charities I work with are doing such brilliant work and I am so glad I can help in my own way.”

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

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